The stock price for former President Donald Trump’s company Trump Media has fallen to its lowest point in nearly a year the day following his debate with Vice President Kamala Harris.

As of Wednesday morning at 11:00 eastern time, shares of Trump Media were trading at $15.96, according to CNBC. The last time the stock was that low was on November 14, when shares traded at $15.925 at close of business. The stock price has been declining since July 17’s high of $37.38.

That high is not quite half of the stock’s peak price this year on March 26, when the stock hit a high of $66.22 per share. That day had the highest stock price since less than a month after the launch of the company, when shares hit an all-time high of $97.54 at close on March 6, 2022. Trump Media & Technology Group was founded on February 8 of that year.

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Trump Media’s biggest asset is the social media platform Truth Social. Since the beginning of the company, it has promised to have a television streaming service, TMTG+, however it’s yet to materialize. Promises of some form of Trump TV network have circled since 2016, when former Secretary of State Hillary Clinton was expected to win the presidential election, according to NBC News.

Given the company’s small portfolio, many have seen the stock like buying stock in Trump personally, according to CNN. The NASDAQ ticker symbol is even DJT after his initials, rather than TMTG, the initials of the company’s full name. And some stock experts have pinned its success on Trump’s own success in November’s election.

“I think if he loses, he has to sell and DJT goes to $1. If he wins, he doesn’t sell and DJT can make a run for it,” Tuttle Capital Management CEO Matthew Tuttle told CNN.

Trump has $2.3 billion in Trump Media stock, however, he’s been unable to sell it, due to a lock-up period. But that period will expire in two weeks, according to CNN. But if he sells off his shares, it could cause the stock to fall even further.

“It would be all but impossible for Trump to liquidate his whole stake or even a third of it without completely tanking the stock price,” Michael Ohlrogge, associate professor of law at the New York University School of Law, told CNN.

This year has been particularly tough for Trump Media. This April, the stock’s woes led to Trump falling off Bloomberg’s Billionaires Index of the richest 500 people in the world, according to Fortune. The company has also faced lawsuits from the company’s co-founders, Andy Litinsky and Wes Moss, according to the Washington Post, who were in turn sued by Trump, NBC News reported.

Sen. Bill Cassidy (R-LA) insisted that his party is “not a cult” despite a cult-like following for former President Donald Trump.

NBC host Chuck Todd pointed out in a Sunday interview that Republicans largely maintained “the same leadership” despite underperforming in the midterm elections.

“And of course, Donald Trump is sort of the leader out there,” he said. “If there’s no change there, do you think that’s a problem for Republicans going forward?”

“First, we’re not a cult,” Cassidy offered without prompting. “We’re not like, OK, there’s one person who leads our party. If we have a sitting president, she or he will be the leader of our party.”

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Cassidy argued that the Republican Party has been missing a “fulsome discussion” of policies.

“Again, we are not going to have one person anointed unless she or he happens to be a sitting president,” he remarked.

Watch the video below from NBC or at the link.

Sen. Ron Johnson (R-WI) on Sunday explained why he has decided to run for Senate again despite promising to impose term limits on himself.

Fox News host Maria Bartiromo spoke to Johnson soon after he announced he is running again.

“There are many factors,” Johnson asserted. “It wasn’t an easy decision. But I think probably the easiest way to put it is that I love America dearly. I love the American people. I love the folks in Wisconsin and I think this country is in trouble. I think Democrats in power in Washington have put us on a very dangerous path and I think I’m in a position to help improve things.”

“It really just boils down — it’s that simple,” he continued. “We need to restore confidence in so many institutions within — throughout America, whether it’s in governmental agencies, whether it’s in media, in big tech. People have lost confidence. And the only way I can see restoring confidence is we need to ask a lot of questions, we need to get some answers, we need accountability.”

Johnson added: “We need the truth and unfortunately the truth is being censored today at an alarming, very disconcerting rate. And so, I’m just one of those truth-tellers. I ask tough questions, I try and get answers. But when I tell the truth, the truths that the media elite, the governing elite don’t want to hear, I get censored, I get attacked, I get vilified but it doesn’t deter me. And I think we need people who are willing to seek the truth.”

Watch the video below from Fox News.