RELIGIOUS EXTREMISM
‘Bait and Switch’: Minister Slams Hobby Lobby Founder’s ‘He Gets Us’ Ads
The mysterious “He Gets Us” ads airing around major sporting events have been traced back to groups tied to the billionaire conservative founder of the Hobby Lobby craft store chain, David Green, who is using the spot as an effort to “rebrand Jesus” and bring religion more prominently into the public square.
But his effort is just a “bait and switch,” argues Rev. Darrell Goodwin of the Southern New England Conference of the United Church of Christ, in an opinion for the CT Mirror.
The Super Bowl ads, which highlighted Jesus as a “refugee” who “confronted racism with love,” first appeared to be “a breath of fresh air,” wrote Goodwin, a progressive, Black, and openly queer minister who preaches in Bloomfield, Connecticut. “However, the funders of this invitation are the same folks who promote anti-LGBT legislation, a denial of women’s rights to their own bodies, the campaigns of clear white supremacists, and the evangelical church.”
“This approach to sharing faith can lead folks to feel violated, abused, and most of all can cause irreparable harm and even death,” Goodwin warned. “Instead, I would rather these ads promote a gospel of radical inclusion, a path that says no matter who you are or where you are on life’s journey you are welcome here.”
READ MORE: GOP ‘buffoons’ hate Biden so much that they’re giving ‘aid and comfort to Russia’: Morning Joe
This comes as all around the country, progressive Black ministers have sought to push a more inclusive and justice-focused Christianity, from Sen. Raphael Warnock of Georgia, who preaches at the baptist church that was once home to Martin Luther King, to Everett Mitchell, an activist pastor turned reformer judge now running for the Supreme Court of Wisconsin.
In contrast to what he claims is the contradiction of the “He Gets Us” campaign, Goodwin promoted a site his own conference is launching, known as “Find Hope Now.”
“It may not be a flashy ad on the Super Bowl but it’s an invitation that isn’t funded by right-wing propaganda or a false attempt to love,” wrote Goodwin, saying that his effort is funded by small contributions throughout Southern New England “so that there will be hope centers all over New England awaiting you with open arms.”
Image: Romolo Tavani/Shutterstock
Enjoy this piece?
… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.
NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.
Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.