Connect with us


Half of Twitter’s Top Advertisers Flee as Elon Musk Welcomes Trump Back



While billionaire Elon Musk has reinstated the Twitter accounts of insurrectionists and transphobes like Donald Trump and Rep. Marjorie Taylor Greene (R-Ga.), half of Twitter’s top 100 advertisers have pulled ads on the microblogging platform over the last two weeks, according to The Washington Post and Media Matters.

Analyzing data from Pathmatics, a digital marketing trend research company, the publication found that vehicle maker Jeep; food makers Mars, Coca-Cola, Kraft Heinz, Nestle, and Kellogg; telecommunications corporations AT&T and Verizon; fashion brand Chanel; hoteliers Hilton and Marriott; auto manufacturers Chevrolet and Ford; pharmaceutical giant Merck; and beer brewer Samuel Adams have all stopped advertising on the site since Musk took it over.

“Mars started suspending advertising activities on Twitter in late September when we learned of some significant brand safety and suitability incidents that impacted our brand,” the company wrote to the Post. The other companies didn’t submit statements.

While Musk has been laying off and firing Twitter employees in order to ostensibly save money and make Twitter profitable, it is still heavily dependent on ads. “Nearly 90 percent of the company’s $5 billion in revenue [in 2021] came from advertising,” the Post reported. Collectively, the companies invested over $750 million in advertising on Twitter in 2022 alone, Media Matters reported.

The ad cuts are particularly notable considering that many companies spend their end-of-year budgets during the holiday season in order to lure customers. But since Musk has increasingly presented himself as an unpredictable right-wing public figure, companies seem increasingly worried about being connected to his personal brand.

“Twitter, for most of these brands, has never been a critical part of their ad buy,” Andrew Lipsman, an Insider Intelligence analyst who covers retail and e-commerce, told the publication. “It’s a big enough channel that they are going to get those dollars, but it’s one of the easiest pools of spending to remove.”

In early November, Musk alienated advertisers by promising to “name and shame” any companies who pulled ads from the site. He also damaged some companies’ public images after pranksters used Twitter’s new blue check verification system to imitate them and publish false and offensive messages under their brand names.

Musk has since pulled back his name-and-shame threat in a letter to advertisers, promising companies in a letter that Twitter wouldn’t become a “free-for-all hellscape, where anything can be said with no consequences!”

Concurrently, civil rights groups have been pressuring the site’s top advertisers to commit to pulling their ad dollars if Musk undermines the website’s community standards and allows hate speech and disinformation to proliferate on it.

If Musk’s welcome of Trump and Greene is any indication, toxicity will indeed proliferate on the site under the guise of “free speech,” causing even more advertisers to flee.

Continue Reading
Click to comment

Enjoy this piece?

… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.

NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.


Video Shows Lying GOP Rep. Santos Hounded by Reporter on First Day in Congress



Lying Rep. George Santos (R-NY) was hounded by the media during his first day in Congress.

Video posted to Twitter showed Santos ignoring reporters while walking around the halls of the congressional building. The reporter asks him how his constituents can trust him despite his lying about extensive parts of his past and what he thinks about calls for him to be investigated by the House Ethics Committee.

He only responded that he would support Rep. Kevin McCarthy (R-Calif.) in his bid to become the House Speaker.

In December, Santos admitted that he lied about graduating from Baruch College and New York University, working directly for Citigroup and Goldman Sachs, and owning 13 properties.

However, it now seems that he also lied about being Jewish, his grandparents fleeing Nazi persecution in Ukraine (they were both born in Brazil), his mother becoming ‘the first female executive at a major financial institution’” (she worked as a cook and house cleaner), attending the Horace Mann preparatory school in the Bronx, having four previous employees who were killed in the 2016 Pulse nightclub shooting, and his mother having died in connection to the September 11, 2001 terrorist attacks on the World Trade Center.

He has provided no evidence to back up any of the above claims. More seriously, investigators are curious how he was able to donate $700,000 to his own campaign despite earlier financial disclosures showing that he had earned far less.

Santos is currently under investigation by New York Attorney General Letitia James (D), Nassau County District Attorney Anne T. Donnelly (R), Queens District Attorney Melinda Katz (D) and the U.S. attorney’s office in the Eastern District of New York.

McCarthy hasn’t made any public comments condemning Santos. Observers theorize this is because McCarthy needs Santos’ vote to become House Speaker. Right now, Republicans lead the House with only a four seat majority (giving them a total of 222 seats). He needs a majority of representative (218) in order to become Speaker, and some far-right members have said they won’t support him, making his the first presumptive speaker to potentially have to face multiple votes for the first time in about a century.

Continue Reading


GOP District Attorney Investigates Rep.-Elect George Santos As New Possible Lies Come to Light



Nassau District Attorney Anne Donnelly (R) has announced that she has opened an investigation into Rep.-Elect George Santos (R-NY) after Santos admitted lying about his past educational and work experiences to voters. The investigation comes amid reports that Santos may have made other past false statements about his prior schooling.

“The numerous fabrications and inconsistencies associated with Congressman-Elect Santos are nothing short of stunning,” Donnelly said in a statement on Wednesday. “The residents of Nassau County and other parts of the third district must have an honest and accountable representative in Congress. No one is above the law and if a crime was committed in this county, we will prosecute it.”

Santos recently admitted he lied when he told voters that he received degrees in finance and economics from Baruch College and New York University. He also admitted that he never worked directly for Citigroup and Goldman Sachs, despite his bio saying that he did so. He also said that he never claimed to be Jewish, but rather “Jew-ish,” though the Republican Jewish Coalition said Santos “deceived” the group by saying that he identified as a Jew.

The right-wing watchdog Twitter account  Patriot Takes has found that Santos may have also lied about attending the Horace Mann Prep School, a college preparatory school in the Bronx, New York.

The Twitter account noted that Santos’ biography on the website for his failed 2020 congressional bid listed the school by name. However, he later removed the name of the school from his bio. When asked about the school in an interview, he claimed that he attended the school but had to drop out in 2008, with only four months left until his graduation, because of his family’s financial difficulties.

When asked why the school didn’t offer him financial assistance, Santos said that the school couldn’t because there were “a couple hundred kids going through the same thing.”

Santos has also provided no additional proof to substantiate claims that he founded a charity called Friends of Pets, lost four employees in the June 2016 Pulse nightclub shooting, that his grandparents escaped the Holocaust, and that his mother was in the World Trade Center during the September 11, 2001 terrorist attacks.



Continue Reading


GOP Congressman-Elect George Santos Promises to Explain All the Seeming Lies in His Bio



Congressman-elect George Santos (R-NY) has promised to explain all the holes in his personal biography this coming week.

Shortly after making history as the first openly gay non-incumbent Republican candidate elected to Congress, the New York Times reported the many gaps in his’ life story.

The publication could find nothing to support his claims that he graduated from Baruch College, attended New York University, worked for Citigroup and Goldman Sachs, founded a charity called Friends of Pets, lost four employees in the June 2016 Pulse nightclub shooting, that his grandparents escaped the Holocaust, that he lives at his registered address in New York City, and that his mother was in the World Trade Center during the September 11, 2001 terrorist attacks.

Documents obtained by The Daily Beast also suggest that he may have been married to a woman until 2019, even though he had previously told USA Today that he had never experienced problems over his gay sexual orientation for the last decade.

Initially, his lawyer blasted the Times‘ report, saying a “shotgun blast of attacks” were “attempting to smear his good name with these defamatory allegations.”

“George Santos represents the kind of progress that the Left is so threatened by – a gay, Latino, first-generation American and republican who won a Biden district in overwhelming fashion by showing everyday voters that there is a better option than the broken promises and failed policies of the Democratic Party,” his lawyer’s statement said, without denying any of the Times‘ findings.

Now, Santos is saying he will explain all of the questions surrounding his life next week.

On Thursday, Santos published a tweet saying, “I have my story to tell and it will be told next week. I want to assure everyone that I will address your questions and that I remain committed to deliver the results I campaigned on.”

Continue Reading


Copyright © 2020 AlterNet Media.