"I need to fess up and admit this was a terrible error on our part," James said. "It's my responsibility to stand and denounce hatred and bigotry and take responsibility for that error and omission."
That was Monday.
On Tuesday, President Trump tweeted his endorsement, calling James "a star," and adding, "I hope the voters see it."
What voters saw on Monday was only for a split second, but screenshots posted to Twitter made clear there was a swastika in the ad.
— Jeremy Allen (@JeremyAllenA2) October 15, 2018
— David G. Martin (@Recall369) October 16, 2018
And while James is publicly apologizing, he's less publicly using the embarrassing revelation a swastika appeared in his first general election campaign ad to fundraise, as these tweets show:
They're literally fundraising off of being called out on including a swastika in their commercial.
Calling out a political ad for including a swastika – for whatever reason – is not a "baseless attack."
— 𝙂𝙧𝙖𝙝𝙖𝙢 𝘿𝙖𝙫𝙞𝙨 (@grahamdavis) October 16, 2018
The Detroit Free Press reports some Democrats don't believe the swastika in the ad was a mistake.
"Jen Strayer Eyer, a veteran Democratic political consultant in Ann Arbor, posted on Facebook Monday, saying that, 'There is no way that swastika was just there and nobody noticed it while filming. That was an intentional subliminal message. Don’t doubt that for a second.'
Eyer was not the only one to doubt James.
"Lonnie Scott, executive director of Progress Michigan, said ensuring that symbols of hate speech and genocide are not in political ads 'should be a pretty basic thing to figure out,'" the Associated Press reports.
“His team is either too lazy to spot check their ads or they’re willfully pushing out this type of imagery,” he said. “Either way, it’s a problem and shows James’ lack of preparedness for the United States Senate.”
More responses via Twitter:
I have never really been a single issue voter, but then again I never thought that single issue would be to not allow Nazis to become Senators.
So, I guess now I am a single issue voter- no Nazis. That’s #1. #ThanksTrump
— David Yankovich (@DavidYankovich) October 15, 2018
Not an error. He knows what his base likes...
GOP candidate for Senate admits 'terrible error' after featuring a swastika in his first campaign ad https://t.co/r82oI7LOq4
— Steven Scales (@iamstevenscales) October 16, 2018
— The Other DT™ 🌊 (@dave_taft) October 16, 2018
The Swastika is the second most recognizable symbol in the world.... right behind the Christian Cross... This was NOT a mistake.. It was an intentional signal sent out by someone in the campaign.... PERIOD... The Swastika is never used by MISTAKE!! https://t.co/0hi3ITxdM0
— Dennis B (@CHCmobile) October 16, 2018
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