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$1 Billion Campaign From Group ‘Linked to Staunchly Conservative Causes’ Will Try to ‘Redeem Jesus’ Brand’ in Super Bowl Ads

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From electric vehicles to cosmetics, and even the word “mummy,” there is a lot of rebranding going on.

Bowing to anger from right-wingers and conservative commentators, M&M’s decided to rebrand the decades-old multi-colored candies after outrage over its latest addition, purple, and its new “spokescandy,” also named “Purple.”

“Roughly a year ago, Mars Wrigley updated the look of its M&M’s characters, announcing an initiative to make the mascots fit a ‘more dynamic, progressive world.’ As part of these changes, the company introduced new designs of some of M&M’s characters and wrote weirdly elaborate backstories for others. Most notably, the company made the green M&M less ‘sexy’ by shortening her legs and replacing her high-heeled boots with sneakers,” Vox Media’s Polygon reported last week.

Fox News personality Tucker Carlson infamously has waged war on the “woke” spokescandies, declaring at one point, “M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous.”

Fast forward to now: Actress and comedian Maya Rudolph is their new spokesperson, although the “spokescandies,” perhaps after some additional rebranding, will be returning in a new ad on Super Bowl Sunday.

Which brings us to the rebranding of another icon: Jesus Christ.

He too will be part of the Super Bowl Sunday ads.

READ MORE: Trump-Aligned Christian Nationalist Group ‘Taps Into Unholy Well’ That Threatens Democracy

Over the next three years a $1 billion mostly-dark-money campaign – which reportedly will include funds from billionaire right wing anti-abortion and anti-LGBTQ funder David Green, the founder of Hobby Lobby – will promote Jesus in ads, including during the Super Bowl on February 12. Those two Super Bowl ads to “to redeem Jesus’ brand” will cost $20 million, Religion News Service reports.

The campaign to promote Jesus includes $100 million in ads declaring “He Gets Us,” from “the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as The Signatry,” RNS adds.

The “donors backing the campaign have until recently remained anonymous — in early 2022, organizers only told Religion News Service that funding came from ‘like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact He had 2000 years ago.'”

But the full list of donors remains unknown.

“Jason Vanderground, president of Haven, a branding firm based in Grand Haven, Michigan, that is working on the ‘He Gets Us’ campaign, confirmed that the Greens are one of the major funders, among a variety of donors and families who have gotten behind it.”

READ MORE: Pelosi Attack Video Release Leads to Criticism of Musk, Right Wingers Who ‘Trafficked in Homophobic Conspiracy Nonsense’

In a Washington Post interview last year, Vanderground “said Christians see their faith as the greatest love story, but those outside the faith see Christians as a hate group.”

But rather than try to convince self-identified followers of Christ to act as Jesus would want, right-wing interests are spending $1 billion to convince others of what Christianity is supposed to be about.

“Our research shows that many people’s only exposure to Jesus is through Christians who reflect him imperfectly, and too often in ways that create a distorted or incomplete picture of his radical compassion and love for others,” Vanderground told The Washington Post. “We believe it’s more important now than ever for the real, authentic Jesus to be represented in the public marketplace as he is in the Bible.”

Some are not impressed, and are more-or-less asking, “What would Jesus do?”

“They are latching on to this touchy-feely, conveniently vague, designer Jesus,” podcaster, author, and secular activist Seth Andrews told RNS. Andrews “poses the question of what Jesus would think of the amount of money spent on the ads. Would he prefer that the money be spent on ministering to people’s physical needs or making the world a better place?”

READ MORE: McCarthy Sat for an Interview With Trump Jr. – One Bragged About an ‘Illegal’ Act, One Wished His Dad Would ‘Show Some’ Love

“Or would he say, no, go ahead and spend $100 million to tell everybody how great I am?”

On-air, CNN said, “at first blush, it can all read like a stand against radical right-wing politics and related divisiveness,” but adds that “some are calling this a ‘right-wing stunt for politics.'”

“‘He Gets Us’ is funded by anonymous donors acting through a Kansas non-profit linked to staunchly conservative causes,” CNN’s report (video below) notes, saying it “raises alarms for some skeptics.”

Watch CNN’s report below or at this link.

Image: Romolo Tavani/Shutterstock

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White House Confirms Trump’s Shift That Pushes SAVE Act Further Right

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The White House has confirmed President Donald Trump is moving to push the controversial SAVE America Act further right — which could make it even easier for the left to reject.

Many were confused or critical when President Trump claimed on Thursday that the SAVE Act — a voter ID bill that critics say will disenfranchise millions of Americans — would reshape rules for sports participation and health care access for transgender people, which the current text of the bill does not actually do.

According to Trump’s Truth Social post, the bill requires voter ID and proof of citizenship to vote, and no mail-in ballots except for illness, disability, military, or travel. It also bans “men in women’s sports,” and “transgender mutilation surgery for children, without the express written approval of the parents.”

The president, after uproar from the right, dropped the parental approval portion and called to ban all transgender surgery for children.

White House Press Secretary Karoline Leavitt was asked on Friday about Trump’s additions to the legislation.

READ MORE: ‘Pure Amateur Hour’: Trump Slammed for ‘Absolutely Racing to Betray His Voters’

After declaring that he wants the SAVE Act passed “as soon as possible,” Leavitt acknowledged that Trump “has added on some priorities” to the bill in recent days, “namely no transgender transition surgeries for minors. We are not gonna tolerate the mutilation of young children in this country. No men in women’s sports. The president putting all of these priorities together, it speaks to how common sense they are.”

“These are all common sense priorities of this president that are backed by the vast majority of Americans and he wants Republicans to act on them as quickly as possible,” she claimed.

According to Democracy Docket, Leavitt’s comments “mark the first time the White House has publicly confirmed that Trump is pushing to attach anti-transgender policies to the SAVE America Act.”

Noting that even if the Senate were to pass the legislation with Trump’s latest priorities in it, the bill would have to head back to the House, Democracy Docket reported, “for another vote — a potentially difficult hurdle given the narrow margin by which it passed initially.”

But, even “without those additions, the bill faces long odds in the Senate, where most legislation requires 60 votes to pass and where Democrats have vowed to block it.”

Republican Majority Leader John Thune has said he opposes changing the Senate’s filibuster rules to help the bill’s passage.

READ MORE: ‘Dreaming of Gilead?’ WaPo Hit for Op-Ed Mourning Lack of Evangelicals in ‘Halls of Power’

 

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‘Pure Amateur Hour’: Trump Slammed for ‘Absolutely Racing to Betray His Voters’

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President Donald Trump and his administration are under fire for what critics say is a lack of planning for his war against Iran. The fallout is already being felt in the economy, from rising gas prices to sinking financial markets, and a myriad of other potential crises.

“I’ve seen a lot of Presidents fall short of their promises but I’ve never seen any President just doing the opposite of everything promised on purpose,” charged U.S. Senator Brian Schatz (D-HI). “Prices, Epstein, wars. Just absolutely racing to betray his voters.”

One hour later, he followed up, writing: “Did they think this through?”

The Atlantic’s Karim Sadjadpour earlier this week reported, “I have spoken with current and former U.S. officials privy to the decision making” on Iran, “who describe a total lack of planning and contradictory aims among those worried about the war effort and those more concerned about the war’s domestic political implications.”

Democratic National Committee (DNC) Chairman Ken Martin earlier in the week charged: “Trump and his incompetent administration had no plan to get Americans out of danger after their planned attack on Iran. Now, American citizens are stuck in an active war zone. This is a complete disaster.”

READ MORE: ‘Dreaming of Gilead?’ WaPo Hit for Op-Ed Mourning Lack of Evangelicals in ‘Halls of Power’

On Friday, the State Department said that 24,000 Americans had returned from the Middle East, but thousands more remain. The “vast majority” of those who returned “were able to make their way home on their own through commercial means,” the Associated Press reported.

The rapidly rising price of oil and gas, and access to them, appear to be among critics’ greatest concerns.

“Apparently no one in the White House thought starting a war in the Middle East might affect oil prices,” lamented U.S. Senator Ruben Gallego (D-AZ). “Now families are paying the price at the pump for pure amateur hour.”

Longtime journalist Jim Roberts delved even further.

“Listening to White House official Kevin Hassett this morning is making it crystal clear that the Trump administration had no plan for dealing with the disruption of energy supplies in the Mideast,” he wrote, adding: “And now the Pentagon is trying to figure out how to protect ships in the Strait of Hormuz.”

The Atlantic’s Derek Thompson warned, “By April, energy experts say, the Iran War could be a full blown energy crisis.”

Citing reporting from the Financial Times, macroeconomist Philip Pilkington wrote that the “Trump administration forgot to refill its Strategic Petroleum Reserve before launching Total War in the Middle East.”

Patrick De Haan, the widely cited head of Petroleum Analysis at Gas Buddy, referencing President Donald Trump’s remarks about the price of gas rising, warned: “it doesn’t appear the admin is yet aware there’s actually a problem, so that means there’s nothing yet to fix. I do hope this changes soon.”

READ MORE: ‘Flashing Red’: Jobs Report Sparks Expert Warnings of Recession — or Even Stagflation

 

Image via Reuters 

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‘Dreaming of Gilead?’ WaPo Hit for Op-Ed Mourning Lack of Evangelicals in ‘Halls of Power’

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Washington Post readers are pushing back against the paper and an op-ed that laments what its author sees as a shortage of evangelical Christians in the “halls of power.”

“Evangelicals are 23 percent of U.S. adults and one of the most loyal Republican voting blocs, with 81 percent backing Donald Trump in 2024,” writes author Aaron M. Renn. “Yet despite six of the nine Supreme Court justices being appointed by Republican presidents, there are no evangelicals on the Supreme Court.”

The Supreme Court “is just one of the many elite institutions in which evangelicals are absent or underrepresented,” he continues. Declaring that evangelicals “have excelled in politics,” he points to U.S. Senator Josh Hawley (R-MO) and House Speaker Mike Johnson as examples.

Arguing that evangelicals “are also prominent in well-run and profitable businesses with relatively low cultural impact, such as food processing (Tyson Foods) and retail (Hobby Lobby),” he says that “they are all but absent from the leadership of prestigious universities, major foundations, Big Tech companies, leading financial firms and large media companies.”

READ MORE: ‘Flashing Red’: Jobs Report Sparks Expert Warnings of Recession — or Even Stagflation

“A stronger evangelical presence in elite institutions could strengthen them while addressing polarization and public mistrust,” he continues. “The lack of evangelicals in the halls of power contributes to anti-institutional public sentiment. It also deprives those institutions of an important pool of talent.”

Washington Post readers scorched the op-ed and the paper.

“The author remarked, more than once, of the lack of formal education among the vast numbers of evangelicals,” wrote one reader. “He then questions the lack of said evangelicals on corporate and college boards and in executive offices. Am I the only one seeing a connection here?”

“Is this not a request for a new DEI program to benefit evangelicals?” asked a reader.

“I am an evangelical Christian,” said a critic. “Please don’t hold up Mike Johnson or Josh Hawley as an example of what Christ calls us to be. Perhaps the reason for our absence in the halls of power is the fact that the majority chose to elect an amoral, corrupt narcissist to be president. We should be absent from that depth of depravity.”

READ MORE: Revealed: The Real Reason Kristi Noem Was Fired

One reader encouraged the author to “go see the musical Godspell and see just how far off the mark the American Evangelicals are.”

“Since when did adherence to fundamentalist religious beliefs become a litmus test for government or institutional leadership?” asked a reader. “Aren’t we currently bombing a country based on that system? This ‘newspaper’ is devolving into an internet forum.”

“So now MAGA wants DEI for Evangelicals,” said one reader. “This is fantastic stand-up comedy material.”

“In some cases, not all, the author is confusing evangelical with fundamentalist,” wrote one critic. “The author is also narrowing the meaning of evangelical by using a political frame, not a theological frame. Many evangelicals define themselves via strict adherence to Jesus’ Sermon on the Mount (or the Plain) … I wish the author had explored at least modestly the increasing breadth of what the designation ‘evangelical’ represents in Christianity, not on Capital Hill.”

“Do you expect to be trusted in fields of science when you deny evolution?” asked a reader.

“Evangelical Christianity is the antithesis of intellectual pursuit, science, and progress,” wrote a reader.

And one critic, appearing to refer to “The Handmaid’s Tale,” charged: “Dreaming of Gilead, are you?”

READ MORE: Trump’s Iran War Triggers Gas Price Shock — Especially in Red America

 

Image via Reuters 

 

 

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