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Scott Lively And Rick Warren’s PR Campaign To Whitewash The Right’s Anti-Gay Uganda History

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As a communications person myself, I can really appreciate a good PR campaign, and the best I’ve seen in a long time is the new effort by U.S. right-wing evangelicals to completely whitewash their own history of involvement with Uganda’s Anti-Homosexuality law.

For the last five years, human rights advocates around the world been discussing how U.S. conservative figures were integrally involved in the creation of the Anti-Homosexuality Bill (originally called the “Kill the Gays Bill”). Vast amounts of research have been produced on the involvement of conservatives such as Rick Warren (who posted a YouTube video supporting California’s Prop 8 only to later take it down and deny it ever happened), and hours of undercover footage were taken of Scott Lively (famous for claiming the Nazi Party was really a gay club in his book The Pink Swastika) in Kampala, Uganda, advocating the bill’s creation with local political and religious leaders.

As evidence of their involvement has spread throughout the U.S., the public’s sentiment on these characters’ involvement has soured considerably. This was exacerbated when, last month, Uganda President Yoweri Museveni signed the Anti-Homosexuality Bill into law, ascribing life-in-prison sentences to LGBTQ people in the African nation, criminalizing advocacy of homosexuality, and requiring authority figures (parents, teachers, doctors, etc.) to report LGBTQ people to the government.

The American public is finally taking notice. Story after story in major media outlets (The Guardian, Real News Network, The Rachel Maddow Show, and the National Journal in just the last few weeks) is running about these right-wing evangelicals’ involvement, and the millions of dollars they’ve poured into Uganda, Nigeria, Russia, and elsewhere in carefully crafted campaigns to train local pastors and political leaders how to use culture wars-talking points for an all-out attack on LGBTQ people.

So if you were a right-wing public figure, and all of a sudden found yourself standing alone, staring down the barrel of public anger over your past work, what would you do?

For most public figures, it would be a career-ending disaster. But when you’ve got the money, the personnel, and a stellar PR team, you just might be able to convince the rest of us of a simple little lie: They were against the law in the first place.

The process of turning someone who claims “gay = Nazi” and that “equal rights = condoning pedophilia” into a “moderate” is quite the sight to behold.

Step 1: Float the New Idea 

In an interview on NPR’s “Tell Me More” program, Scott Lively wasted no time distancing himself from the criminalization measures in the Anti-Homosexuality Bill. Almost before host Michel Martin could finish introducing him, Lively jumped in with, “I have mixed feelings about the bill. I support the provisions that increase penalties for homosexual abuse of children and intentional spreading of AIDS through sodomy. But I think the other provisions are too harsh, and I don’t support those and I wish they’d gone in a different direction.”

Quite the change from the Scott Lively of 2009, who wrote a blog post while in Uganda where he admitted meeting with local lawmakers, warning Ugandans “how bad things would be” if it was not illegal to be an LGBTQ person, and that his campaign to enact legislation further persecuting sexual minorities was “a nuclear bomb against the ‘gay’ agenda in Uganda.” He concluded, “I pray that this, and the predictions, are true.”

Step 2: Create a New Image

For the last several years, Pastor Rick Warren has been successfully advancing his media blitz to get people talking about anything other than his stance on homosexuality. In December of last year, he was featured in TIME Magazine talking about his new weight-loss plan. This same story has been pushed hard by Warren’s PR team, resulting in features in Parade Magazine and NPR—none of which mentioned his flip-flop on Prop 8, or his involvement with the Anti-Homosexuality Bill in Uganda.

Step 3: Strategically Place Reinforcements of your Talking Points

Following the NPR story with Lively, a new article surfaced on the Religious News Service, expertly titled “U.S. evangelicals on the defense over Uganda’s Anti-Homosexuality Act.”

Staging the piece as a journalistic interview, author Sarah Pulliam Bailey basically transcribes a press release from Scott Lively and Rick Warren, disavowing themselves of their involvement:

California megachurch pastor Rick Warren, too, posted on his Facebook page on Sunday (March 2) denying allegations that he ever supported the Uganda bill…

Scott Lively, a Massachusetts pastor and head of Abiding Truth Ministries, said that he is not responsible for the bill.

“It’s a very insulting argument, that somehow an American evangelical pastor is so powerful that I’ve overwhelmed the intelligence of an entire government and turned them out to do my will,” Lively said. “The Ugandans knew what they wanted to hear.”

He said he does not support the bill in its final form.

Never mind that Lively himself has admitted on several occasions that he had seen and reviewed the original “Kill the Gays Bill” before it had been released to the public. Despite the ample evidence of Lively and Warren’s involvement in Uganda, none of it is mentioned. There isn’t even a hint at what pro-human rights groups have found in their research.

Step 4: Spread the Word

Now that they’ve gotten their press release printed as if it were an accredited journalistic account, the right-wing PR campaign can push to get mainstream outlets to reprint. The whitewashed article has been republished not only on small sites like Spokane Faith & Values, but on major outlets like The Washington Post.

As is typical with controversial and nuanced stories, the simple talking points are much easier to publish. Why bother researching what these right-wing evangelicals have said and done beyond U.S. borders, when they’re willing to tell American media a completely different—and significantly more palatable—story on camera?

The Fatal Flaw

This massive PR campaign has only made one mistake so far, but it’s a big one. Rick Warren has, by far, been the most successful at misleading the public into thinking he’s a moderate. He’s been at it for years. If the campaign had aimed to only wash Warren’s hands of Ugandan LGBTQ blood, it would probably succeed with flying colors. But the efforts have been ambitious than that.

The inclusion of Scott Lively throws the door wide open for the public to see this PR stunt for what it is. While few people other than researchers on the ground have seen Warren at work in Africa—partnering with local anti-gay clergy and feeding them the funds necessary to push through the Anti-Homosexuality Bill—plenty of people have heard Scott Lively on air or in his writings comparing LGBTQ people to rapists and pedophiles. Plenty of people have seen the undercover videos from Rev. Dr. Kapya Kaoma of Scott Lively in Uganda explaining that if they don’t enact anti-gay legislation then gays from America will come and recruit their children. And plenty of people have seen the videos of Scott Lively on Ugandan TV with the vehemently anti-gay Pastor Martin Ssempa, saying that Uganda needed to enact the Anti-Homosexuality law and criminalize LGBTQ people in order to save children from being “recruited

There’s no question of right-wing evangelical involvement in Uganda’s anti-gay legislation. The work has been verified and fact-checked by researchers around the globe, organizations like Amnesty International, and outlets such as the New York Times. There’s a reason a court refused to throw out the case against Scott Lively for crimes against humanity.

It’s not just human rights advocates who are shocked by the turnabout from these conservatives. The anti-gay clergy in Uganda they’ve spent years training are shocked as well. Pastor Martin Ssempa was so surprised he published a letter addressed to Rick Warren, asking why he is now changing his story.

When you came to Uganda on Thursday, 27 March 2008, and expressed support to  the Church of Uganda’s boycott of the pro-homosexual church of England, you stated; “The Church of England is wrong, and I support the Church of Uganda”.

You are further remembered to say, “homosexuality is not a natural  way of life and thus (its) not a human right. We shall not tolerate this  apect at all”.

Good PR work has a tendency to override facts. Tell people that something didn’t happen enough times, and eventually they’ll start to believe it. It’s up to us to tell the truth louder and more often.

 

**This article is cross-posted from Political Research Associates. Republished with Permission

Follow Eric Ethington on Twitter @EricEthington

Eric Ethington NCRMEric Ethington has been specializing in political messaging, communications strategy, and public relations for more than a decade. Originally hailing from Salt Lake City, he now works in Boston for a social justice think tank. Eric’s writing, advocacy work, and research have been featured on MSNBC, CNN, Fox News, CNBC, the New York Times, The Telegraph, and The Public Eye magazine. He’s worked as a radio host, pundit, blogger, activist and electoral campaign strategist. He also writes at NuanceStillMatters.com

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News

‘Antisemitism Is Wrong, But’: Marjorie Taylor Greene Pilloried for Promoting Antisemitic Claim

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3 hours ago

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May 1, 2024

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U.S. Rep. Marjorie Taylor Greene (R-GA) was strongly criticized Wednesday after promoting a historically and biblically false, antisemitic claim while declaring antisemitism is wrong.

As the House voted on an antisemitism bill that would require the U.S. Dept. of Education to utilize a certain definition of antisemitism when enforcing anti-discrimination laws, the far-right Christian nationalist congresswoman made her false claims on social media.

“Antisemitism is wrong, but I will not be voting for the Antisemitism Awareness Act of 2023 (H.R. 6090) today that could convict Christians of antisemitism for believing the Gospel that says Jesus was handed over to Herod to be crucified by the Jews,” Greene tweeted.

The definition of antisemitism the House bill wants to codify was created by the International Holocaust Remembrance Alliance.

Congresswoman Greene highlighted this specific text which she said she opposes: “Using the symbols and images associated with classic antisemitism (e.g., claims of Jews killing Jesus or blood libel) to characterize Israel or Israelis.”

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What Greene is promoting is called “Jewish deicide,” the false and antisemitic claim that Jews killed Jesus Christ. Some who adhere to that false belief also believe all Jews throughout time, including in the present day, are responsible for Christ’s crucification.

Greene has a history of promoting antisemitism, including comparing mask mandates during the coronavirus pandemic to “gas chambers in Nazi Germany.”

Political commentator John Fugelsang set the record straight:

“If only you could read,” lamented Rabbi Dr. Mark Goldfeder, Esq., CEO and Director of the National Jewish Advocacy Center. The Antisemitism Awareness Act “could not convict anyone for believing anything, even this historical and biblical inaccuracy. It only comes into play if there is unlawful discrimination based on this belief that targets a Jewish person. Do you understand that distinction @RepMTG ?”

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“Not surprising,” declared Jacob N. Kornbluh, the senior political reporter at The Forward, formerly the Jewish Daily Forward. “Rep. Marjorie Taylor Greene, who has been accused in the past of making antisemitic remarks — including her suggestion that a Jewish-funded space laser had sparked wildfires in California in 2018, voted against the GOP-led Antisemitism Awareness Act.”

Jewish Telegraphic Agency Washington Bureau Chief Ron Kampeas, an award-winning journalist, took a deeper dive into Greene’s remarks.

“Ok leave aside the snark. The obvious antisemitism is in saying ‘the Jews’ crucified Jesus when even according to the text she believes in it was a few leaders in a subset of a contemporary Jewish community. It is collective blame, the most obvious of bigotries.”

“The text she presumably predicates her case on, the New Testament,” he notes, “was when it was collated a political document at a time when Christians and Jews were competing for adherents and when it would have been plainly dangerous to blame Rome for the murder of God.”

“Yes,” Kampeas continues, “that take is obviously one that a fundamentalist would not embrace, but it is the objective and historical take, and *should* be available to Jews (and others!) as a means of explaining why Christian antisemitism exists, and why it is harmful.”

CNN’s Edward-Isaac Dovere also slammed Greene, saying she “is standing up for continuing to talk about Jews being responsible for the killing of Jesus. (John & Matthew refer to some Jews handing over Jesus to Pilate,not Herod. But also: many, including Pope Benedict, have called blaming Jews a misinterpretation)”

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OPINION

MAGA State Superintendent Supports Chaplains in Public Schools – But Not From All Religions

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May 1, 2024

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Visitors to Oklahoma’s State Schools Superintendent’s personal social media page will notice a post vowing to “ban Critical Race Theory, protect women’s sports, and fight for school choice,” a post linking to a Politico profile of him that reads, “Meet the state GOP official at the forefront of injecting religion into public schools,” a photo of him closely embracing a co-founder of the anti-government extremist group Moms for Liberty, and a video in which he declares, “Oklahoma is MAGA country.”

This is Ryan Walters, a far-right Republican Christian nationalist who is making a national name for himself.

“God has a place in public schools,” is how Politico described Walters’ focus.

Last week the Southern Poverty Law Center published an extensive profile of Walters, alleging “hateful rhetoric toward the LGBTQ+ community, calls to whitewash curriculum, efforts to ban books, and attempts to force Christian nationalist ideology into public school classrooms.”

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“Walters is superintendent of public instruction, and public schools are supposed to serve students of all faiths, backgrounds and identities,” Sarah Kate Ellis, president and CEO of GLAAD, told SPLC.

Walters is supporting new legislation in Oklahoma that follows in Texas’ footsteps: allowing untrained, unlicensed, uncertified, and unregulated religious chaplains and ministers to be hired as official school counselors.

“We heard a lot of talk about a lot of those support staffs, people such as counselors, having shortages,” Rep. Kevin West, a Republican, said, KFOR reports. “I felt like this would be a good way to open that door to possibly get some help.”

Walters praised West, writing: “Allowing schools to have volunteer religious chaplains is a big help in giving students the support they need to be successful. Thank you to @KevinWestOKRep for being the House author for this bill. This passed the House yesterday and moves on to the Senate where @NathanDahm is leading the charge for this bill.”

As several Oklahoma news outlets report, there’s a wrinkle lawmakers may not have anticipated.

“With the Oklahoma House’s passage of Senate Bill 36, which permits the participation of uncertified chaplains in public schools, The Satanic Temple (TST) has announced its plans to have its Ministers in public schools in the Sooner State. If the bill advances through the Senate, this legislation will take effect on November 1, 2024. State Superintendent Ryan Walters, a vocal advocate for religious freedom in schools, has endorsed the legislation. The House approved SB 36 by a 54-37 vote on Wednesday,” a press release from The Satanic Temple reads. “The Satanic Temple, a federally recognized religious organization, has expressed its dedication to religious pluralism and community service.”

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Walters responded on social media to The Satanic Temple’s announcement.

“Satanists are not welcome in Oklahoma schools, but they are welcome to go to hell,” he wrote.

Former Lincoln Project executive director Fred Wellman served up an equally colorful response.

“Hahahaha!!! You are an idiot,” Wellman wrote. “How did you not see this coming? Satanists, Muslims, Jews, Buddhists, Pastafarians…come one come all! After all you’re not trying to establish Christianity as the state religion are you? We had a whole ass revolution about that. There are history books about it…oh…right. Not your thing. What a fool.”

The Freedom From Religion Foundation (FFRF) served up a warning.

“The state of Oklahoma cannot discriminate against people or groups based on their religious beliefs,” the non-profit group wrote. “Walters’ hateful message shows, one again, that he only believes in religious freedom for Christians and that he is unfit to serve in public office.”

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Potential Trump VP Pick Says ‘If You’re a Billionaire’ You Should Vote for Trump

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May 1, 2024

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One of the possible picks to be Donald Trump’s vice presidential running mate, seen as “rapidly ascending” the list, is urging billionaires to vote for the ex-president.

North Dakota Republican Governor Doug Burgum “is quickly moving up former President Trump’s list of possible vice presidential picks because Trump’s team believes he would be a safe choice who could attract moderate voters,” Axios reported on Sunday. “Burgum is on a long list of VP contenders, but Trump’s rising interest in the North Dakota governor has been clear in recent weeks — and reveals his latest thinking about how he thinks his running mate could help him with undecided voters.”

Praising Governor Burgum, the National Review’s Michael Brendan Dougherty on Monday wrote he was “the only candidate in 2024 to easily exceed expectations in the debates.”

“He is a well-liked governor from a small state. He projects seriousness and sobriety, two qualities Pence also had that were important to balance the 2016 Republican ticket. Burgum is also good at championing Republican policy, including our desperately needed policies of energy abundance and supply-side reform. He is also the right age — 67 — with no signs of slowing down. Burgum needs to survive the millions poured into opposition research, but, if he does, I think he would bring credit and balance to the Republican ticket.”

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On Tuesday, Gov. Burgum, appearing on Fox News, told Laura Ingraham, “when you see someone who cares this deeply about this country, what he’s going through and what the Democrats and the liberal media is putting him through, and how he gets up and fights for every day people in America every day, and then his policies are all in the right direction.”

“If you’re a billionaire and you care about your shareholders, you care about your family and your grandkids, you should be voting for someone that’s going to bring prosperity to America and peace to the world, that’s what President Trump is going to do, that’s what he did for us when he was president,” Burgum claimed.

The Hill adds, “Ingraham suggested a lot of billionaires are still planning to support President Biden, especially those that are the ‘Wall Street types.’”

Last year, asked if he would ever do business with Trump, Bergum told NBC News, “I don’t think so,” and added, “I just think that it’s important that you’re judged by the company you keep.”

Some reports call Bergum a billionaire, while Forbes last year reported it “estimates Burgum’s net worth to be at least $100 million.”

Watch the video below or at this link.

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