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The GOP’s Secret Plan to Save Control of Congress Relies on This One Group
The entire GOP political ecosystem — the White House, political action committees, and Republican congressional committees — is working together to target one group of voters strategists believe can help Republicans keep control of Congress, according to a NOTUS report.
“We kind of compare notes on everything, making sure that we’re all seeing the world the same way. Which we do,” Joe Pileggi, the Congressional Leadership Fund’s political director, told NOTUS. “There’s no fragmentation in our thinking.”
NOTUS reports that the GOP believes “low-propensity voters” — those who rarely vote during the midterms — will be the key to their success. And they specifically are focusing on male, blue-collar, and Hispanic voters. Republican strategists have a new “dataset” of this group of voters, which they believe will help them know who to focus on, via a “tailored digital ad campaign targeting those voters,” an upcoming “robust mail program,” and a “voter canvassing program.”
“What we’re doing in ‘26 is mostly a continuation and refinement of what we did in ‘24 and had a lot of success with,” Michael Ambrosini, the RNC’s chief of staff, told NOTUS. “If we can reassemble that part of the president’s coalition in marginal swing House districts, you’re in a great spot.”
“None of us are overconfident at all,” Tim Saler, the chief data consultant for Trump’s successful 2024 campaign, who is now at MAGA Inc., told NOTUS. “We all respect the challenges we face and understand how difficult it is going to be to overcome history. But we know what we’re doing.”
Theresa Vaccaro, political director for the National Republican Congressional Committee (NRCC), told NOTUS, “There has never been an operation like this before.”
Vaccaro said that because the group they are targeting is much smaller, they have the opportunity to spend more time with them.
“In 2018, it was about quantity over quality,” Vaccaro said. “I would rather have a staffer out there for an hour and talk to 15 voters than you tell me you knocked on 40 doors in that hour and dropped a bunch of literature.”
Some Democrats are dismissing the GOP program.
“The GOP’s ground game is a consulting revenue stream dressed up as a turnout program,” Yasmin Radjy, executive director of the liberal group Swing Left, told NOTUS.
The question of President Donald Trump’s popularity still remains, especially with strategists focusing on GOP voters who turned out for Trump in 2024.
NOTUS reported that Trump “might not have the same appeal to some of his old supporters” after failing to lower the cost of living.
Image via Shutterstock
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