For weeks IHOP, once known as the International House of Pancakes, has been running what was a pretty good marketing campaign. The company claimed it was changing its name after 60 years, from IHOP to IHOb. And to generate excitement, they refused to say what the “b” was going to stand for.
Many assumed it was just going to be “breakfast.” And for many that would have been fine.
But it turns out, the “b” now stands for “burgers.”
Enter Wendy’s, who definitely was not going to let this opportunity go by.
When one podcast host challenged the Ohio-based burger joint, they kept into action.
And then there was this excellent tweet also trolling “IHOb”:
Whoever is running Wendy’s social media deserves a raise:
But in the end, it’s all good: