Connect with us

FOOD FIGHT?

Wendy’s Is Totally Trolling IHOP’s ‘IHOb’ Flip – and It’s Awesome

Published

on

For weeks IHOP, once known as the International House of Pancakes, has been running what was a pretty good marketing campaign. The company claimed it was changing its name after 60 years, from IHOP to IHOb. And to generate excitement, they refused to say what the “b” was going to stand for.

Many assumed it was just going to be “breakfast.” And for many that would have been fine.

But it turns out, the “b” now stands for “burgers.”

Enter Wendy’s, who definitely was not going to let this opportunity go by.

When one podcast host challenged the Ohio-based burger joint, they kept into action.

And then there was this excellent tweet also trolling “IHOb”:

Whoever is running Wendy’s social media deserves a raise:

But in the end, it’s all good:

Related Topics:
Continue Reading
Click to comment
 
 

Enjoy this piece?

… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.

NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.

Trending

Copyright © 2020 AlterNet Media.