Company That Creates ‘Real News’ Videos Gets Millions from Trump Re-Election Campaign
Donald Trump is keeping it all in the family – as best he can.
Last week the president treated supporters to a new version of Trump TV. A “news report” starring Lara Trump (photo, left), a former “Inside Edition” producer who happens to be the wife of the President’s son, Eric, was posted to Trump’s social media accounts.
On Sunday, a similar “news report,” which is just administration propaganda, was posted again, this time starring former CNN commentator and Trump apologist, Kayleigh McEnany (photo right).Â
But as The Daily Beast reveals, this is no two-bit operation, even if the videos look and sound that way.
Noting that the videos “are being filmed and produced out of a newly built studio in the campaign’s Trump Tower headquarters in New York City,” The Daily Beast reports “viewers weren’t just seeing a novel political strategy in the form of ‘Trump TV.’ They were watching a new power center in the president’s orbit and the political apparatus pursuing his reelection.”
“Lara Trump, wife of Eric, is now ‘running the show’ on the Trump campaign’s newest advertising product, as one Republican source close to the campaign told The Daily Beast,” according to the news site’s Lachlan Markay and Asawin Suebsaeng.
“Lara has played a larger role in campaign activities of late, speaking at the president’s campaign rallies and starring in the inaugural edition of the Trump-boosting ‘Real News,’ an emerging series of digital ads designed to look like news broadcasts.”
Coincidentally, the Trump re-election campaign is paying millions to a consulting firm Lara Trump works for. She is “deeply involved in the mechanics of the president’s reelection effort through her role for its top vendor, consulting firm Giles-Parscale.”
The firm is doing some editing and graphics work on the “Real News†videos, according to a source with direct knowledge of that work.Â
Co-owned by former Trump campaign digital director Brad Parscale, Giles-Parscale was by far the largest recipient of Trump campaign money last cycle, bringing in more than $90 million in consulting fees, primarily for digital advertising and fundraising work. Last week, the firm sold off its commercial design and online services arms for an estimated $9 million, further honing its focus on political work.
But of course, there’s more.
“Parscale is focusing most of his efforts on his newer consulting firm, Parscale Strategies, and its work for America First Policies, a dark-money nonprofit group that supports the Trump policy agenda.”
Several Trump White House officials landed at America First. There’s more, including this stunningly stupid move by the Trump White House, from June.
But there’s more on anther front.
Kayleigh McEnany is now the Republican National Committee’s new spokesperson.
Because, of course she is.
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