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‘Going To Turn It Into Something Beautiful’: MassMutual Ad Explores Married Same-Sex Couples’ Lives

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This heartwarming, emotional, powerful video is more like a mini documentary of same-sex couples’ marriages than an ad for life insurance.

Five married same-sex couples are the focus of a four-minute ad for MassMutual, a life insurance and financial services company founded more than 150 years ago. If the ad feels more like a documentary, it may be because it was directed by a documentary filmmaker, Stacy Peralta.

An off-screen voice asks, “So, how long have you guys been together?”

“Fourteen years,” one man responds.

“Seven years,” both women say at the exact same time. 

“Has it really been three?,” a younger woman asks her wife. “Close,” is the answer.

“Eight years?,” another man asks, receiving a smile and a nod from his husband.

“Almost thirty years,” two older women say, almost in unison.

The second couple is up again.

“The day Em was sworn into the bar was the day the Supreme Court legalized gay marriage – I know, it’s crazy,” she agrees. “Yeah,” Em adds. 

“And I cannot tell you – I’m getting the chills just talking about it.

The first couple, two middle-aged men, are next, as the topic moves to how they all got engaged.

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“I said, ‘Do you want to get married?,’ and he’s like, ‘Yeah.'”

The video moves from couple to couple, each telling the director what marriage is like for them.

The younger women and the older women both share conservative backgrounds, and viewers can delight in how the world has changed for each of them.

“It was almost like a conspiracy of silence,” one woman says. “We didn’t talk about it s they don’t talk about it.”

Em’s wife says, “This is something I never thought would happen, in my life.”

“There are no quotes, there are no air quotes, around our marriage,” the younger male couple say. “We are married.”

“She knows what’s in my heart and what it needs, and she feed that to me,” another woman says, with her hand on her wife’s knee.

“I’m committed to her madness,” her wife, one arm gently around the back of her wife’s chair, says proudly. 

“She’s committed to my madness.”

And so it continues.

“I have with Ed, two sons and three grandkids. I thank him for that part of my life, which I never thought I would have.”

“And it needs to be the word marriage because words matter.”

Em’s wife shares, “Deep down, I get to do this thing,” she says, of marriage. “I’m going to turn it into something beautiful.” She pauses, then adds, “I should have had the right to do it all along.”

The ad ends with, “It’s love, and isn’t that what you want to support?”

Watch:

https://www.youtube.com/watch?v=YLkcVWxdCB4

Adweek notes the “subjects are instantly relatable and command respect. They’re doing their best to form relationships and families in a frequently harsh world. Their stories are universal to the human experience. With a history of outreach to the LGBT community, which lends legitimacy, MassMutual’s brand stands to benefit from this targeted effort to provide information and support.”

Responses on Twitter have been exceptionally positive:

 

 

Image: Screenshot via MassMutual/YouTube

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‘I Feel So Bad for Him’: George Conway Trolls Trump Amid White House Attack

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Longtime Never-Trump critic turned Democratic congressional candidate George Conway is mocking President Donald Trump in a campaign video and a social media post while the White House targets him in a highly critical attack.

“Hi, Donald, it’s me, George Conway,” Conway, a conservative attorney, says in his video. “I cost you 88 f —— million dollars, and I’ve only just gotten started.”

“I know you like putting your name on everything from your plane to the Kennedy Center,” he continues. “But the only thing your name is gonna be left on when I’m done with you is the orange jumpsuit you’re going to have to wear in prison.”

“And you see that building back there?” he says over an image of Congress. “That’s where we’re gonna hold your third and final impeachment trial. The one that’s gonna put you away for good. And I’m gonna enjoy every minute of that.”

“We’ve got a lot of serious problems in this country, including, and especially, the price of gas — which is hitting $6 a gallon in some places, and that’s all because of you, Donald Trump. We can’t fix those problems until we impeach you and convict you. And that’s why I’m running for Congress.”

In a statement to Fox News, the White House blasted Conway.

“Lightweight George Conway is a stupid person’s idea of a smart person,” a spokesperson said. “His severe and debilitating disease known as Trump Derangement syndrome has melted his brain and made him crazy in the head.”

Conway is a co-founder of The Lincoln Project and was considered for a post as Trump’s Solicitor General at the start of his first administration. Conway withdrew his name from consideration.

On social media, Conway further mocked President Trump.

“Here’s our TV ad that poor wittle Donnie (@realDonaldTrump) didn’t wike and had to compwain to Fox ‘News’ about,” Conway wrote. “Sad! I feel so bad for him.”

Conway is running for a reliably blue seat in Manhattan.

“Conway, who previously lived in Bethesda, Md., before launching his congressional campaign, faces an uphill battle in the race for the heavily Democratic seat vacated by longtime Rep. Jerrold Nadler, D-N.Y., who is retiring,” Fox News reported.

Earlier this year, Conway warned, “The way things are going in America, it should be clear we don’t have much time.”

“We certainly don’t have three years,” he said in February. “We need to help ourselves by pushing for impeachment and removal as hard as we can and carrying it out as soon as humanly possible.”

 

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A Letter From Florida Has a Blunt Verdict on the MAGA Movement: It’s ‘Dying’

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The Villages in Florida, the largest retirement community in the world, has been home to an extremely active MAGA movement. Roughly seven out of ten county residents voted for Trump in 2024, and its MAGA golf cart parades are legendary.

But Sunday’s parade was sparsely attended, according to a letter to the editor in The Villages News, which declares that the MAGA movement there is “dying.”

Casey Marr writes that they arrived at President Donald Trump’s 80th birthday golf cart parade, found many open parking spaces “and only a few people milling around” 30 minutes before the starting time. At 1:00 p.m., the official start time, “there was certainly no big crowd of cheering people” to welcome the parade of golf carts, which numbered only about 100 and lasted just 20 minutes.

Marr explains that there were two smaller starting places, and says that even if they had a similar number of carts, there would only have been “a pitiful 303.”

“This was advertised as a Guinness World Record challenge,” Marr says. “The record was set on Sept. 4, 2005, here in The Villages with 3,321 golf carts.”

According to Newsweek, Trump’s approval in Florida is 13 points underwater. Nationwide, Trump is 23 points underwater.

“Several states that began his term in positive territory, including Florida, Ohio and Texas, are now net negative,” Newsweek noted. “Deep-red states still form Trump’s strongest base, but many of those margins have narrowed sharply since January 2025.”

The golf cart parade fell short of the record, but Marr notes that The Villages’ “No Kings” rallies have grown “exponentially.” The “latest had two locations with attendance close to 6,000.”

“There is now a ‘Leaving MAGA’ billboard here on U.S. Hwy. 441,” Marr writes. “The ‘Trump 47’ website is down. The MAGA Club almost never holds any events. You almost never see a Trump flag flying anymore.”

Trump, Marr charges, “is using the office to line his pockets. Started a war which spiked gas prices along with everything else. Inflation and unemployment are rising. Aligned himself with murderous war criminals like Putin. He continues to protect pedophilia. This weekend he is desecrating the White House by holding a fighting match like Caligula being entertained by gladiators. The list of horrific things being done, especially in this administration, is endless. And he’s even lost former stalwarts like Marjorie Taylor Greene and Tucker Carlson.”

“Yes,” Marr declares, “MAGA is dying in the country and even here. Florida is purple now again and turning bluer daily.”

 

Image via Reuters 

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Red State Democrats Sound 2026 Warning Over ‘Trump Derangement Syndrome’

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Democratic candidates running in red states and hoping to flip districts are warning against “Trump Derangement Syndrome,” the president’s and his supporters’ name for reflexive anti-Trump sentiment.

“Arguing about Donald Trump, somebody people voted for probably three times, isn’t going to be very conducive to getting things accomplished or reaching some common ground,” Kansas farmer and veterinarian Don Coover, challenging an incumbent GOP congressman in a deep-red district, told Bloomberg Government. Coover “said his party has to dial back the national rhetoric if it wants to compete in Trump-friendly places.”

Andrew Sneed, who is challenging a GOP incumbent congressman in a deep red Alabama district, told Bloomberg, “If we make this election about President Trump in my district and in districts like this around the country, we’re going to lose.”

Democrats hope to retake the House majority, and have targeted 25 GOP-held seats.

U.S. Rep. Tom Suozzi (D-NY) urged Democrats to focus on the issues, such as affordability, and not on Donald Trump.

“It’s less about him than the fact that he’s not paying attention to the issue of affordability,” Suozzi told Bloomberg. “It’s not about Trump. It’s not about Trump derangement syndrome, and it’s not about his sometimes interesting behavior. It’s about policies that affect peoples’ lives.”

U.S. Rep. Laura Gillen, a vulnerable New York Democrat who is being targeted by the House GOP’s campaign arm, “said she is focused on touting her bipartisan work across the aisle, keeping Trump’s name at bay.”

“My messaging has been focused on what I am doing to try and make life more affordable,” Gillen told Bloomberg. “I ran for Congress and said I’d work with anyone from any party to get things done.”

Some warn that campaigning against Trump directly could backfire, especially should the president’s low approval numbers rebound.

Bloomberg notes that Republicans are targeting 29 Democrats, including 23 incumbents who represent voters in districts Trump won.

Democratic incumbents and candidates have stated their messaging plainly. The Republican National Committee is  accusing them of “TDS.”

“Voters want secure borders, lower prices, safer communities, and a strong economy, not Trump Derangement Syndrome,” RNC spokesperson Kiersten Pels said in a statement. “Americans are seeing through the Democrats’ tired strategy of attacking and vilifying President Trump and his supporters.”

 

Image via Reuters 

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