‘The Duggars Could Be Losing $25 Million Or More A Year’ Says Branding Expert

TLC’s cancelation of “19 Kids and Counting” could cost the Duggar family big bucks from a wide variety of sources.

When TLC canceled its long-running “19 Kids and Counting” reality TV show two weeks ago after an ugly sex scandal, the Duggar family didn’t only lose their estimated $45,000 per episode paycheck, but given the stigma surrounding the family, they could be losing tens of millions of dollars a year.

“With the show, royalties, sponsorships and speaking engagements ending, the Duggars could be losing $25 million or more a year,” branding expert and Strategic Vision CEO David Johnson tells Life & Style Weekly.

While Duggar family members may still be making occasional appearances, the money they pull in now is likely “at a discounted rate,” Life & Style notes.

“Josh is so radioactive right now, no one’s going to touch him,” Johnson adds.

The way the Duggars have chosen to handle the scandal by not clearing up all the questions their fans – and foes – have is also hurting their bottom line, Johnson says.

“The stigma is on all of them,” Johnson observes, “because there are so many questions left about what they really do know – and if they are hiding any more secrets.” 

Meanwhile, reports are circulating that the Duggars are strapped for cash, after one tabloid surfaced Duggar Studios, a YouTube channel purportedly created by several of the Duggar family kids.

On it are five videos, and a fundraising request.

“Support this channel,” it says, a standard option likely available to all YouTube channels. “Help Duggar Studios make more fresh quality content. Every contribution is helpful, big or small.”

 

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