Adidas Signs Olympic Diver Tom Daley
Sporting goods giant Adidas has just signed Olympic bronze medalist Tom Daley to be the face of its new sportswear line.
$19 billion multinational sportswear and accessories icon Adidas has just signed Tom Daley to be the face of Neo, its new UK-based teen sportswear line. It is Daley’s first modeling contract.
Behind the scenes fun from my @adidasNEOLabel AW14 shoot http://t.co/CEHaMlLiTj #liveyourlondonstyle
— Tom Daley (@TomDaley1994) September 17, 2014
“The British diving champion has made a splash as a playful fashion model,” the Independent reports.Â
As the UK ambassador of Adidas NEO label, the 20-year-old sportsman, who recently came out and is dating screenwriter Dustin Lance Black, posed wearing the latest autumn/winter collection in different iconic locations across the capital, including Westminster Bridge, the Houses of Parliament, Southbank and Shoreditch.
Labeling it “the Year of the Gay Athlete in sports,” Outsports says that “Adidas is sending another clear message with its embrace of out gay diver Tom Daley as a spokesperson,” and  adds, “So much for big-time sports companies running away from LGBT athletes.”
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