Heineken Celebrates Gay Pride With Instagram #LikeForLove ♡ Photo Campaign
Beer brewing giant Heineken today launched a #LikeForLove campaign to celebrate gay pride with “heart” photos of same-sex couples on Instagram.
Heineken’s “Like for Love” Instagram campaign features six real-life gay, lesbian, bisexual, and transgender couples. When an Instagram user double clicks on the photos, a heart appears in the center, signaling that the user has “liked” the photo.Â
“Every couple featured in the #LikeForLove campaign on the Heineken Instagram page are actually queer couples in real life who have agreed to be a part of this awesome campaign,” the Huffington Post notes.
Meanwhile, AdWeek notes that since the couples are all in front of a solid but different colored background, “the images appear as a rainbow when users scroll down the screen.”Â
Perhaps this campaign will also help Heineken increase its profile among gay consumers. A new study shows certain brands are benefiting from supporting equality.
Take a look — and view the images on Instagram to see the hearts and to “like” them!
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