Connect with us

Mike And Ike Gay Divorce Sexualizing Candy For Kids Warns Tony Perkins

Published

on

Mike And Ike, a 72-year old candy brand, are splitting up, and anti-gay Christian conservative Tony Perkins is hopping mad, claiming the 99-year old company is “sexualizing candy,” and “chipping away at the value of marriage,” despite the fact no one every claimed Mike And Ike were ever married — or civil unioned, or domestic partnershipped. Mike And Ike’s manufacturer, Just Born, Inc., of Bethlehem, Pennsylvania, launched the inventive marketing campaign three weeks ago, announcing the “couple” was splitting up for “creative differences,” and some pundits — like Perkins, who sees a gay threat behind every turn — automatically assuming the pair were lovers and not business partners. In fact, Just Born told The Morning Call, “These guys are best friends, candy-making partners,” he said. “Others have chosen to see it another way, and that’s fine.”

READ: Chris Matthews: There’s ‘A Good Argument’ To Ban Tony Perkins From Hardball

Tony Perkins is the head of the Southern Poverty Law Center certified anti-gay hate group, Family Research Council, and a premiere entrant in GLAAD’s Commentator Accountability Project (CAP).

Brian Tashman at Right Wing Watch, which has the audio, published this transcript of Perkins’ attack on the candy manufacturer:

These days, you can’t get a sugar high without experiencing a cultural low. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are true. We just couldn’t agree on stuff anymore.” Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It’s just another subtle example of society chipping away at the value of marriage. And I don’t know what’s more disturbing–that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor.

Zack Ford at Think Progress offers some wise insight:

Perkins’ overreaction is humorous, but also telling. This silly anecdote speaks to two important tactics that conservatives employ. First, they promote the idea that any portrayal of characters that are gay is negative and “sexual.” Plenty of fictional opposite-sex couples have clearly been in romantic relationships for decades (Mickey and Minnie, Kermit and Miss Piggy, etc.), but no one is concerned that they are somehow “sexualizing” children. Secondly, Perkins insinuates that anything gay is “liberal,” which is far from the truth. Sexual diversity cuts across all races, religions, and political ideologies, regardless of how hate group leaders like Perkins try to relegate the LGBT community into some uniform “cultural low” category.

Sam Kennedy, at The Morning Call noted earlier this month that “as ad campaigns go, this one seems to be off to a good start,” and added:

So far, the New York Times has published a story on the matter. And a headline on the Huffington Post website reads: “Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Of course, whatever the nature of Mike and Ike’s relationship, it couldn’t possibly have had the force of law in Pennsylvania, a state that has yet to legalize same-sex unions.

Mike and Ike, whose packaging bills the candy as “the original fruits,” was introduced in 1940. In their early years together, both Mike and Ike brandished mustaches. Mike later switched to the clean-shaven look (even though it accentuated his chubby cheeks).

According to the Mike and Ike Facebook page:

“Yes it’s true. We should have seen it coming. Mike and Ike have split up over creative differences about Mike and Ike candy, and they have left the building. We never thought it would come to this. … Mike has decided to pursue a music career. Ike wants to be an artist.”

Fanciful story lines aside, Just Born marketing manager Donald Houston said Facebook is an ideal outlet for reaching the candy maker’s target audience: teenagers.

“That’s where they are,” he explained. “It allows us to have that two-way communication. They can comment.”

In its campaign, scheduled to run for a year, Just Born is making use of other electronic media as well. The Facebook site links to a blog that features video commentary from celebrities such as Greyson Chance, a teen pop singer, and Eden Sher, a star on the ABC sitcom “The Middle.” In one video, NBA player Lamar Odom emotes, “When I heard the news, I was devastated.”

Meanwhile, hitting store shelves is Mike and Ike packaging with one or the other name seemingly blacked out by felt-tip marker. A similar billboard campaign is planned for the summer.

The company’s Facebook followers increased ten-fold, and there’s even a Mike And Ike Tumblr blog.

Image

There's a reason 10,000 people subscribe to NCRM. You can get the news before it breaks just by subscribing, plus you can learn something new every day.
Continue Reading
Click to comment
 
 

Enjoy this piece?

… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.

NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.

News

Judge Cites Orwell in Scathing Rebuke of Trump Administration

Published

on

A U.S. District judge invoked anti-totalitarian author George Orwell to deliver a sharp rebuke of the Trump administration’s removal of items honoring the history of slavery in the United States from a Philadelphia exhibit.

“As if the Ministry of Truth in George Orwell’s 1984 now existed, with its motto ‘Ignorance is Strength,’ this Court is now asked to determine whether the federal government has the power it claims to dissemble and disassemble historical truths when it has some domain over historical facts. It does not,” declared U.S. District Judge Cynthia M. Rufe.

The lawsuit by the City of Philadelphia against U.S. Secretary of the Interior Doug Burgum concerned the removal of slavery exhibits at The President’s House, which is part of Independence National Historical Park.

Judge Rufe wrote that, “in its argument, the government claims it alone has the power to erase, alter, remove and hide historical accounts on taxpayer and local government-funded monuments within its control. Its claims in this regard echo Big Brother’s domain in Orwell’s 1984.”

READ MORE: Trump Mocked for ‘Unhinged Tantrum’ as ‘Trump Station’ Story Shifts Again

She also quoted from the iconic novel. A portion of that quote reads:

“The largest section of the [government’s] Records Department . . . consisted simply of persons whose duty it was to track down and collect all copies of books, newspapers, and other documents which had been superseded and were due for destruction. A number of the Times [a newspaper] which might, because of changes in political alignment, or mistaken prophesies uttered by Big Brother, have been rewritten a dozen times still stood on the files bearing its original date, and no other copy existed to contradict it.”

Rufe wrote that the U.S. government “asserts truth is no longer self-evident, but rather the property of the elected chief magistrate and his appointees and delegees, at his whim to be scraped clean, hidden, or overwritten. And why? Solely because, as Defendants state, it has the power.”

She also blasted the government’s actions, which “impede the separation of powers instituted by the Constitution.”

“Defendants acted in excess of their authority as agencies authorized by Congress within the executive branch,” she added.

In her 40-page memorandum, posted by Politico’s Kyle Cheney, Judge Rufe found that removal of historical panels and other items would constitute irreparable harm, and ordered that “Defendants reinstall all panels, displays, and video exhibits that were previously in place..”

READ MORE: ‘This Is Authoritarianism’: Experts Warn on US Midterm Elections

 

Image via Reuters

Continue Reading

News

Trump Mocked for ‘Unhinged Tantrum’ as ‘Trump Station’ Story Shifts Again

Published

on

President Donald Trump’s latest rant contradicts the White House’s version of events surrounding his continued focus on renaming New York’s Penn Station “Trump Station” — as the president also continues to appear to tie funding for the already-approved New York-New Jersey Gateway Tunnel project to a potential name change.

White House press secretary Karoline Leavitt last week specifically stated that President Trump “floated” renaming Penn Station (and Washington-Dulles Airport) with Senate Democratic Minority Leader Chuck Schumer, as TIME reported.

Trump had claimed that it was Leader Schumer who made the suggestion.

Now, Trump is claiming that multiple politicians suggested the name change, as did various union leaders.

“Also, the naming of PENN Station (I LOVE Pennsylvania, but it is a direct competitor to New York, and ‘eating New York’s lunch!’) to TRUMP STATION, was brought up by certain politicians and construction union heads, not me – IT IS JUST MORE FAKE NEWS!”

READ MORE: ‘This Is Authoritarianism’: Experts Warn on US Midterm Elections

New York’s Pennsylvania Station was named for the Pennsylvania Railroad — which built the original terminal over a century ago — not the state of Pennsylvania.

The president also attacked the Gateway Tunnel project, calling it a “future boondoggle” that will “cost many BILLIONS OF DOLLARS more than projected or anticipated” and be “financially catastrophic for the region.”

Some mocked the president’s remarks.

“A completely unhinged tantrum from someone who didn’t get their way,” commented U.S. Senator Andy Kim (D-NJ). “

I don’t know one person in NJ, Republican or Democrat, who doesn’t see the power and value of the Gateway Tunnel Project.”

The Independent’s White House correspondent Andrew Feinberg asked, “Does he think Penn Station was named after the Commonwealth?”

READ MORE: Far Right Extremist Leader Puts Trump on Notice Over Epstein Files

 

Image via Reuters 

Continue Reading

News

‘This Is Authoritarianism’: Experts Warn on US Midterm Elections

Published

on

The United States is facing a major test of American democracy as experts warn that the Trump administration is dragging the nation into “some form of autocracy,” NPR reports.

The U.S. has already crossed the threshold and become an “electoral autocracy,” Staffan I. Lindberg, the director of Sweden’s V-Dem Institute, told NPR.

“I would argue that the United States in 2025-26 has slid into a mild form of competitive authoritarianism,” said Steven Levitsky, a professor of government at Harvard University and co-author of How Democracies Die. “I think it’s reversible, but this is authoritarianism.”

“Under competitive authoritarianism,” NPR explained, “countries still hold elections, but the ruling party uses various tactics — attacking the press, disenfranchising voters, weaponizing the justice system and threatening critics — to tilt the electoral playing field in its favor.”

Levitsky cited several critical points in September as examples, including the Trump administration’s threat against ABC parent company Disney following host Jimmy Kimmel’s remarks on the killing of Charlie Kirk.

READ MORE: ‘Backtracking and Blowing Things Up’ Defines Trump’s ‘Whiplash’ Second Year: Report

“We can do this the easy way or the hard way,” Brendan Carr, the chairman of the Federal Communications Commission (FCC), said.

He also cited Trump’s proposal to use American cities as “training grounds” for troops.

“We should use some of these dangerous cities as training grounds for our military, National Guard, but military,” Trump said, as the Military Times reported.

The president “told the commanders that defending the homeland was the military’s ‘most important priority’ and suggested the leaders in attendance could be tasked with assisting federal law enforcement interventions against an ‘invasion from within’ Democratic-led cities, such as Chicago and New York City.”

“No different than a foreign enemy,” Trump said, “but more difficult in many ways because they don’t wear uniforms.”

Levitsky, NPR reported, “said this is the kind of language dictators in South America used in the 1970s — leaders like Augusto Pinochet in Chile.”

NPR notes that the “next big test” could come during the midterms.

Kim Scheppele, a Princeton University sociologist who has studied the authoritarian tactics of Hungarian Prime Minister Viktor Orbán, warned that in 2014 Orbán’s government “disenfranchised almost all the Hungarians in the U.K., most of whom were oppositional to Orbán,”

Dartmouth College professor of government Brendan Nyhan warned, “The way Election Day works in this country, there are no do-overs.”

READ MORE: Far Right Extremist Leader Puts Trump on Notice Over Epstein Files

 

Image via Shutterstock

Continue Reading

Trending

Copyright © 2020 AlterNet Media.