Connect with us

Mike And Ike Gay Divorce Sexualizing Candy For Kids Warns Tony Perkins

Published

on

Mike And Ike, a 72-year old candy brand, are splitting up, and anti-gay Christian conservative Tony Perkins is hopping mad, claiming the 99-year old company is “sexualizing candy,” and “chipping away at the value of marriage,” despite the fact no one every claimed Mike And Ike were ever married — or civil unioned, or domestic partnershipped. Mike And Ike’s manufacturer, Just Born, Inc., of Bethlehem, Pennsylvania, launched the inventive marketing campaign three weeks ago, announcing the “couple” was splitting up for “creative differences,” and some pundits — like Perkins, who sees a gay threat behind every turn — automatically assuming the pair were lovers and not business partners. In fact, Just Born told The Morning Call, “These guys are best friends, candy-making partners,” he said. “Others have chosen to see it another way, and that’s fine.”

READ: Chris Matthews: There’s ‘A Good Argument’ To Ban Tony Perkins From Hardball

Tony Perkins is the head of the Southern Poverty Law Center certified anti-gay hate group, Family Research Council, and a premiere entrant in GLAAD’s Commentator Accountability Project (CAP).

Brian Tashman at Right Wing Watch, which has the audio, published this transcript of Perkins’ attack on the candy manufacturer:

These days, you can’t get a sugar high without experiencing a cultural low. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are true. We just couldn’t agree on stuff anymore.” Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It’s just another subtle example of society chipping away at the value of marriage. And I don’t know what’s more disturbing–that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor.

Zack Ford at Think Progress offers some wise insight:

Perkins’ overreaction is humorous, but also telling. This silly anecdote speaks to two important tactics that conservatives employ. First, they promote the idea that any portrayal of characters that are gay is negative and “sexual.” Plenty of fictional opposite-sex couples have clearly been in romantic relationships for decades (Mickey and Minnie, Kermit and Miss Piggy, etc.), but no one is concerned that they are somehow “sexualizing” children. Secondly, Perkins insinuates that anything gay is “liberal,” which is far from the truth. Sexual diversity cuts across all races, religions, and political ideologies, regardless of how hate group leaders like Perkins try to relegate the LGBT community into some uniform “cultural low” category.

Sam Kennedy, at The Morning Call noted earlier this month that “as ad campaigns go, this one seems to be off to a good start,” and added:

So far, the New York Times has published a story on the matter. And a headline on the Huffington Post website reads: “Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Of course, whatever the nature of Mike and Ike’s relationship, it couldn’t possibly have had the force of law in Pennsylvania, a state that has yet to legalize same-sex unions.

Mike and Ike, whose packaging bills the candy as “the original fruits,” was introduced in 1940. In their early years together, both Mike and Ike brandished mustaches. Mike later switched to the clean-shaven look (even though it accentuated his chubby cheeks).

According to the Mike and Ike Facebook page:

“Yes it’s true. We should have seen it coming. Mike and Ike have split up over creative differences about Mike and Ike candy, and they have left the building. We never thought it would come to this. … Mike has decided to pursue a music career. Ike wants to be an artist.”

Fanciful story lines aside, Just Born marketing manager Donald Houston said Facebook is an ideal outlet for reaching the candy maker’s target audience: teenagers.

“That’s where they are,” he explained. “It allows us to have that two-way communication. They can comment.”

In its campaign, scheduled to run for a year, Just Born is making use of other electronic media as well. The Facebook site links to a blog that features video commentary from celebrities such as Greyson Chance, a teen pop singer, and Eden Sher, a star on the ABC sitcom “The Middle.” In one video, NBA player Lamar Odom emotes, “When I heard the news, I was devastated.”

Meanwhile, hitting store shelves is Mike and Ike packaging with one or the other name seemingly blacked out by felt-tip marker. A similar billboard campaign is planned for the summer.

The company’s Facebook followers increased ten-fold, and there’s even a Mike And Ike Tumblr blog.

Image

Continue Reading
Click to comment
 
 

Enjoy this piece?

… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.

NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.

News

Florida’s Rubio Challenged Over His Past Opposition to Disaster Relief — and Gets Fact-Checked

Published

on

With Florida reeling from the massive amount of damage — estimated in the billions — inflicted by Hurricane Ian, Florida Sen. Marco Rubio (R) was asked by CNN host Dana Bash how to reconcile his request for financial help from the federal government given his opposition to similar requests from other states following a natural disaster.

In a rare appearance on CNN, Rubio tried to explain away his complaints about other funding bills by stating he felt they were larded with pork-barrel projects that he didn’t feel were justified.

“Senator, you wrote a letter Friday to the Senate Appropriations Committee asking for disaster relief dollars for desperately needed resources to rebuild Florida communities,” host Bash began. “After Hurricane Sandy hit northeastern states in 2012, you voted no on the $50 billion relief package.”

“I know you supported a smaller version,” she continued. “But why should other senators vote for relief for your state when you didn’t vote for a package to help theirs?”

RELATED: Florida GOP senator cornered on CNN over delayed evacuation order before Hurricane Ian hit

“Oh, I’ve always voted for hurricane and disaster relief,” the Florida Republican protested. “I’ve even voted for it without pay-fors. What I didn’t vote for in Sandy is because they included a roof for a museum in Washington, d.c., for fisheries in Alaska. It had been loaded up with things that had nothing to do with disaster relief.”

“I would never put out there we should use a disaster relief package for Florida as a way to pay for all kinds of other things people want around the country,” he continued. “So I think that’s that’s the key at moments like this. In Sandy, unfortunately, they loaded it up, they really did, with a bunch of things that had nothing to do with Sandy. I voted for every disaster relief package especially that’s clean and I’ll continue to do so. When it comes to Florida, we’ll do that again and make sure the package is clean and doesn’t have stuff for other people in there.”

“I read the congressional research report and the roof was damaged.” Bash corrected him. “In any event, my question is about the future. Are you telling me that if Hurricane Ian relief contains anything that smells like pork, you’ll vote no?”

“Sure. I’ll fight against it having pork in it– that’s the key,” he responded.

Watch below or at the link:

 

Continue Reading

RIGHT WING EXTREMISM

‘Thinly-Veiled Incitement to Violence and Overt Racism’: Trump’s Truth Social Post Sparks Outrage

Published

on

Donald Trump was permanently suspended from Twitter “due to the risk of further incitement of violence,” but on Friday night took his social media approach to his Truth Social website.

Trump accused Senate GOP Leader Mitch McConnell of having a “death wish” after a government shutdown was averted.

“Must immediately seek help and advise (sic) from his China loving wife, Coco Chow!” he said of Elaine Chao, who served in his cabinet for four years as Secretary of Transportation.

Trump’s post generated outrage online.

“Nothing to see here,” conservative lawyer George Conway tweeted. “Just a former president of the United States seeking to incite violence against the minority leader of the United States Senate and launching a racist verbal attack on the leader’s wife.”

Former federal prosecutor Shanlon Wu wrote, “Donald Trump using blatant racist tactics in his desperate attacks on McConnell by trying to ridicule Asian American former Secretary of Transportation Elaine Chao’s name calling her ‘Coco Chow’ — [McConnell] and [GOP] should call him out and reject his racist hate — will they do it?”

“Hardly shocking that Trump would threaten Mitch McConnell by capitalizing the words ‘death wish’ — dog whistle invitation to Trump’s extremist supporters — same Trump who believed his own VP Pence deserved to be lynched by the angry Jan. 6 mob Trump incited to violence,” Wu added.

Janai Nelson, the president of the NAACP Legal Defense & Educational Fund, wrote, “I double dare all major media outlets to call this what it is: thinly-veiled incitement to violence and overt racism.”

Podcaster Fred Wellman said, “Elaine Chao was Trump’s Secretary of Transportation for 4 years and he just called her the ridiculously racist nickname ‘Coco Chow.’ Yes…you are a racist if you still support this broken *sshole.”

Jonah Goldberg, the editor-in-chief of The Dispatch, wrote, “Look, I think the gross bigotry, stupidity, dishonesty, and demagoguery of this is obvious on so many levels and I’m embarrassed for the country. But, because no one else will, I feel I have to point out he also misspelled advice.”

 

Continue Reading

News

Republicans suggest defunding Veteran Affairs even though it helps 9 million vets

Published

on

Republican legislators are starting to suggest defunding the Department of Veteran Affairs (VA), the office founded in 1989 to assist with veteran needs. The VA assists with getting veterans mental and physical healthcare, educational opportunities, community support, and other everyday housing and living needs.

An Arizona legislator, captured on video participating in a mock congressional hearing, said he supported shutting down the department.

“That’s sort of what I’m thinking because … I hear no good stories. I had zero in my district,” the legislator said in a video posted by the far-right watchdog group Patriot Takes. “So I guess it’s a matter of us leading the fight to defund it.”

A second video, posted by the same account, showed Republican Florida Representative Matt Gaetz advocating for defunding the VA while speaking at an event held by FreedomWorks, a conservative and libertarian advocacy group.

“This is my question to the group. Is it savable? Why not abolish the VA, take all of the money that we are otherwise spending and go to an any willing provider system inside of our communities?” Gaetz says in the video. “And then, if people get bad care, they can vote with their feet and you don’t have a two-tier system of healthcare in this country with our veterans and then with everyone else.”

Generally speaking, Republican policies favor the privatization of all government functions, thinking that a “small government,” “free-market,” “for-profit” privatization provided by a corporation can solve any market ill.

In reality, if entire communities are deprived of VA access, U.S. military veterans will be left largely on their own to get their life needs met after military service. Those who lack money or transportation won’t be able to “vote with their feet” and find a local care provider to handle their specific issues… they’ll either have to spend massive amounts to get such essential care or just go without.

In late July, 41 Senate Republicans voted against a bill aimed at protecting veterans exposed to toxic materials during their military service. The legislation would have expanded care to 3.5 million veterans exposed to toxic burn pits. It would have also added 23 toxic and burn pit exposure-related illnesses to the VA database, Newsweek reported.

After massive blowback, Senate Republicans re-voted on the bill and helped it pass.

Patriot Takes posted the video hoping that it would encourage veterans and military members to vote in the upcoming mid-term elections.

Continue Reading

Trending

Copyright © 2020 AlterNet Media.