Chipotle has jumped into the culture wars with both feet — or, perhaps, both barrels — and they are sure to become the target of right-wing conservatives who any second now will be declaring a boycott of the fast-food Mexican grill they likely never ate at anyway.
Earlier this month, members of a Texas group calling itself Open Carry Tarrant County marched into their local Dallas-area Chipotle and scared customers half to death. As you can see from this image, these two young gun slingers (and others) were armed with assault weapons and semiautomatic handguns, posing for photos.
Moms Demand Action for Gun Sense in America, which has been petitioning Chipotle to ban guns, posted the above image on their Facebook page and noted that in “Texas, no background check, license, training, or age limit is required to carry a loaded AR15. And did we mention that Chipotle serves alcohol?”
Following in Starbucks’ footsteps, Chipotle yesterday issued a statement not banning guns, but saying “we are respectfully asking that customers not bring guns into our restaurants, unless they are authorized law enforcement personnel.”
“The vast majority of gun owners are responsible citizens and we appreciate them honoring this request,” Chipotle noted in the very generous statement, adding “the display of firearms in our restaurants has now created an environment that is potentially intimidating or uncomfortable for many of our customers.”
Meanwhile, if that’s not enough ammunition to anger conservatives, Chipotle’s pretty awesome ad (above) in New York City’s annual gay pride parade Pride Guide sure as heck will be.
The Mexican-styled “fast casual” restaurant chain has about 1600 locations and isn’t even in the top ten of highest-grossing restaurants in the nation, taking in just $327 million last year. But it’s an S&P 500 component (NYSE:CMG) and its stock trades at about $500 a share.
Boycotts tend to increase business. There’s a Chipotle near our home. There was a line out the door and around the corner yesterday afternoon. Given their stance on guns and gays, that line will likely be even longer today.
Chipotle gay pride ad hat tip: Josh Barro
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