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Chipotle’s Gay Pride Ad Sure To Anger Conservatives — So Is Its New Stance Against Guns

by David Badash on May 20, 2014

in Civil Rights,Guns,News,Politics

Post image for Chipotle’s Gay Pride Ad Sure To Anger Conservatives — So Is Its New Stance Against Guns

Chipotle has jumped into the culture wars with both feet — or, perhaps, both barrels — and they are sure to become the target of right-wing conservatives who any second now will be declaring a boycott of the fast-food Mexican grill they likely never ate at anyway.


Earlier this month, members of a Texas group calling itself Open Carry Tarrant County marched into their local Dallas-area Chipotle and scared customers half to death. As you can see from this image, these two young gun slingers (and others) were armed with assault weapons and semiautomatic handguns, posing for photos.

Moms Demand Action for Gun Sense in America, which has been petitioning Chipotle to ban guns, posted the above image on their Facebook page and noted that in “Texas, no background check, license, training, or age limit is required to carry a loaded AR15. And did we mention that Chipotle serves alcohol?”

Following in Starbucks’ footsteps, Chipotle yesterday issued a statement not banning guns, but saying “we are respectfully asking that customers not bring guns into our restaurants, unless they are authorized law enforcement personnel.”

“The vast majority of gun owners are responsible citizens and we appreciate them honoring this request,” Chipotle noted in the very generous statement, adding “the display of firearms in our restaurants has now created an environment that is potentially intimidating or uncomfortable for many of our customers.”

Meanwhile, if that’s not enough ammunition to anger conservatives, Chipotle’s pretty awesome ad (above) in New York City’s annual gay pride parade Pride Guide sure as heck will be.

The Mexican-styled “fast casual” restaurant chain has about 1600 locations and isn’t even in the top ten of highest-grossing restaurants in the nation, taking in just $327 million last year. But it’s an S&P 500 component (NYSE:CMG) and its stock trades at about $500 a share.

Boycotts tend to increase business. There’s a Chipotle near our home. There was a line out the door and around the corner yesterday afternoon. Given their stance on guns and gays, that line will likely be even longer today.


Chipotle gay pride ad hat tip: Josh Barro

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LubbockGay May 20, 2014 at 1:04 pm

Hell, let me confirm I will do as much business with Chipotle's as I can as long as their 'anti-gun stance' riles the crazies!

AnnePerson May 20, 2014 at 4:15 pm

I am a big supporter of gun control and LGBT rights, so this just makes me want to eat at Chipotle more. But, seriously, even if they supported killing puppies and kittens, it's CHIPOTLE. I would need so much willpower to boycott.

Bose_in_SP_MN May 20, 2014 at 6:36 pm

Poor gun owners, the victims of a vicious attack in the form of a respectful request. Note the sensitivity of folks these, many of whom also want the option to flatly ban service to some customers in LGBT and other communities. So, being asked by a manager to leave your weapon outside and be welcomed on return is unthinkable, banning others permanently is no problem.

At least this is instructive to legislators in other states. Thinking about opening things up or limiting business owners self-rule? Plan on having kids dine next to assault weapons.

JeffFeldman May 20, 2014 at 11:38 pm

The mentality of these gun nuts is, well, nuts! Pathetic little boys who need guns to make them feel like men. So sad, really.

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