The backlash from NBC News’ hiring of Ronna McDaniel is not over. New reporting from Puck, CNN, and The Washington Post reveals the considerable efforts from top NBC and MSNBC brass to recruit, hire, and support the former RNC chair who promoted false election claims, was allegedly involved in helping Donald Trump’s efforts to overturn the 2020 election results, and refused to say Joe Biden had been elected fairly.
Staffers at NBC News and MSNBC were outraged at McDaniel’s hiring, but new details about behind-the-scenes efforts reportedly have increased that outrage.
Some critics are either calling for resignations of NBC News and MSNBC leadership, or questioning how long they can ride out the mess.
“What is Brian Roberts going to do?” CNN‘s Oliver Darcy asks. “The Comcast boss is watching an unceasing five-alarm fire rage at 30 Rock, scarring the reputation of NBC News and threatening to consume multiple parts of the Cesar Conde-run NBC Universal News Group.”
“Conde has lost control of his organization, prompting industry insiders to wonder how he continues to remain in his role as chairman of the NBC News Group. In the words of one veteran media executive I spoke to Wednesday, ‘It’s inconceivable that he should,'” Darcy writes, saying Conde’s actions and those of his top executives have “hosed gasoline” on the scandal.
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That scandal involves these revelations from Puck’s Dylan Byers, who reports, “bringing McDaniel to 30 Rock had been part of a nearly two-month-long effort that was spearheaded by Budoff Brown and her boss, NBC News President Rebecca Blumenstein, with buy-in from Conde and his deputies at both NBC News and MSNBC.”
“Rashida Jones,” he adds, “the president of MSNBC, was very interested in having McDaniel appear as a contributor on her network, as well.”
But this bombshell has drawn a good deal of attention. Noting how Chuck Todd led off the very public pushback against the hiring of McDaniel, Byers reports, “On Sunday, Budoff Brown reached out to McDaniel’s aide and former chief of staff at the R.N.C., Richard Walters, to see if there were any friends or colleagues who could speak up on her behalf.”
“The two sides also discussed having these folks call attention to what they saw as a double standard—after all, this was the same network that was turning Psaki, a former Biden White House Press Secretary, into a Maddow-adjacent prime time star. Walters later assured Budoff Brown that they’d been able to advance conservative pushback on social media against Todd, specifically, and that this might give NBC News some cover, for which Budoff Brown thanked him.”
CNN, pointing to those details, adds, “staffers inside NBC News are enraged at the fact an executive would have engaged in such behavior.”
Former Chicago Tribune editor Mark Jacobs, who now writes about politics and the media, called for the firing of Jones, Blumenstein, and Budoff Brown.
Other critics are expressing concerns on multiple fronts.
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“It’s like the hunger games at @NBCNews. Every day new, horrible stories of journalism & corporate malpractice. Every single one of these managers must go,” observed Jennifer Schulze, a media critic who was a Chicago Sun-Times executive producer, WGN news director, and adjunct college professor of journalism.
She also highlights a Washington Post report that ropes NBC Nightly News anchor Lester Holt into the mess.
“Every @NBCNews exec who thought hiring a reputed liar & phony elector co-[conspirator] needs to resign or be fired,” Schulze says.
“The @NBCNews managers who recruited & signed an election denier should be out the door, too,” she adds. “Not only was it downright offensive to hire Ronna, it was journalism AND corporate malpractice.”
Pointing to his newsletter, former Obama senior advisor Dan Pfeiffer writes, “NBC’s ill-fated decision to hire Ronna McDaniel is a story of a media outlet unwilling to accept the ways Trump changed politics, but it’s also one of the best arguments for Dems need to build our media ecosystem ASAP.”
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He calls McDaniel’s hiring “evidence” the media has “yet to accept the reality that this is not a normal election between a Republican and a Democrat.” And adds, “An [industry] that prizes objectivity above all else, is incapable of accurately covering an election where one candidate is a normal politician and the other is an insurrectionist. Many in the media would rather stumble into autocracy than take a side.”
Veteran journalist and Sirius XM host Michelangelo Signorile observes, “We couldn’t have asked for a better situation to shine a bright light on the corruption of the corporate media—and its impulse to legitimize MAGA extremism and lawbreakers for profit—than NBC’s hiring former RNC chair, election denier, and Trump enabler Ronna McDaniel.”
And he warns, “The forces that made the coup-plotting former RNC chair a paid contributor are still shaping news and information about this pivotal election.”