Donald Trump Jr. is one of the new faces for PETA, the People for the Ethical Treatment of Animals, though not willingly.
“As President Trump deploys National Guard troops to the U.S.-Mexico border to help keep asylum-seekers out, PETA is warning people about the presence of ‘undesirables’ much closer to home and pointing the finger at trophy hunter Donald Trump Jr.,” the organization said in a press release on Friday.
The organization will run billboards in the border towns of El Paso and Laredo, Texas featuring the president’s eldest son and namesake, “showing a grinning Trump Jr. posing with a knife and the hacked-off tail of the elephant he shot in someone else’s country.”
“Deport callous cheating opportunists now!” the billboard declares. “All nations have their undesirables. Kindness welcome.” Take a look:
Ingrid Newkirk, founder and president of PETA, further weighed in on the billboards via Twitter. “VIOLENT, CRUEL, UNFAITHFUL, OPPORTUNISTIC,” Newkirk shared. “Factual description of this Undesirable who travels to foreign countries to shoot wildlife in cold blood in a pathetic display of ‘white Bwana complex’ male insecurity. One day he’ll get his come-uppance.”
“While people are fleeing to the U.S. to escape violence,” Newkirk’s statement on the campaign reads, “over-privileged, callous, cheating louts like Donald Trump Jr. are flying to other countries to gun down living, feeling beings just for fun. PETA’s border ad is a reminder that kindness is a virtue and that Central America doesn’t hold all the cards when it comes to ‘bad hombres.’”
In a joint statement to E! News in 2012, Eric and Donald Trump Jr. defended their trophy hunting, advising they have “the utmost respect for nature and have always hunted in accordance with local laws and regulations.”