Unpaid White House Advisor Maximizing Her Brand’s Profit
Ivanka Trump is not being paid for her work as Advisor to the President but she is maximizing profits at her company by including items culled from her fashion brand in most of her social media posts. The Wall Street Journal finds that in nearly seven out of 10 posts on Twitter, Facebook, and Instagram, the First Daughter just happens to include products her fans and followers can easily buy – if they can afford them.
“Trump wore a peach dress with ruffles, paired with pale taupe shoes, to a White House meeting with technology executives in June. ‘Just peachy!’ the Daily Mail newspaper declared online, above 14 photographs of the first daughter’s outfit,” The Wall Street Journal reports. “The dress and shoes were both from Ms. Trump’s namesake brand, Ivanka Trump, which she still owns and from which she receives a multimillion-dollar annual income.”Â
This is Ivanka Trump in the dress being promoted in The Daily Mail:
She appears to be wearing the same dress in this photo of her at a White House meeting which she posted to Twitter:
“The Wall Street Journal reviewed Ms. Trump’s outfits in her Twitter, Facebook and Instagram postings about official appearances between March 29, when she became a White House adviser, and the end of October. Star Style, a celebrity-fashion website, identified the products. The analysis showed that Ivanka Trump dresses, shoes, bags or jewelry appeared in 46 of the 68 outfits reviewed, or 68%.”
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