Warner Bros’ Markets Wonder Woman Film With ‘Think Thin’

“We’re Supposed to be as Strong as Wonder Woman but Also Expected to ‘Think Thin'”

In 1941, DC Comics’ Wonder Woman was created to be “the new type of woman who should rule the world.”

“Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power,” creator William Moulton Marston said. “The obvious remedy is to create a feminine character with all the strength of Superman.”

In 1975, the comic was adapted to the small screen, Lynda Carter portraying the title heroine for three seasons amidst the feminist movement, introducing a generation to the power behind Wonder Woman. Over 40 years later, the actress still loves the character, still describing her as “about sisterhood, intellect and attitude… fair play and inclusion.”

The character made her big screen debut in 2016’s Batman v Superman: Dawn of Justice, played by actress Gal Gadot, and will venture into her own film this June in Wonder Woman. “Fighting alongside men in a war to end all wars,” the Warner Bros. Pictures’ film description reads, “she finally discovers her full powers and true destiny.”

Critics of the film’s marketing have noted that the studio’s attempts to push the first female-led film of its genre have been underwhelming, particularly compared to male-led films of its kind. And now, they’ve pointed out that the studio has opted to market with food brand ThinkThin:

“This cross-promotion is full of the mixed messages of unrealistic standards women have forced upon them their whole lives,” The Mary Sue wrote. “We’re supposed to be as strong as Wonder Woman but also expected to ‘think thin,’ to keep our bodies small and unimposing, preferably to the point of having no body at all.”

Twitter also reacted to the partnership:

Wonder Woman opens in theaters June 2, 2017. 

 

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Image via Warner Bros. Entertainment