Will NASCAR Lose Top Sponsors Now That CEO Endorses Trump?


Trump's Toying With David Duke Endorsement, Claim He Doesn't Know What the KKK Is, Should Force Coca-Cola, Ford, Sprint to Reconsider NASCAR Sponsorships

Donald Trump on Sunday refused to denounce the KKK or former Grand Wizard David Duke, who had endorsed the GOP frontrunner earlier in the week. On Monday, the CEO of NASCAR, a private, family owned business, endorsed Donald Trump for the presidency of the United States.

Sure, after a media uproar, Trump on Monday covered his tracks, saying he denounced Duke, but he also claimed he did not know what white supremacy was during his CNN interview Sunday morning, and it would be "wrong" to denounce white supremacist groups without "research," just two days before the Super Tuesday primaries – many of which are in Southern states.

Trump's anti-immigrant and anti-Muslim rhetoric was so ugly and shocking to America when he began his White House run in June that less than a month later, NASCAR actually denounced Trump.

WATCH: Trump BFF 'Morning Joe' Scarborough (Finally) Dumps Trump: KKK Comments 'Disqualifying'

Times have changed, and Trump's ever-increasing popularity seven months later has in fact made being anti-immigrant, anti-gay, misogynistic, xenophobic, and fascist A-OK with a wide swath of the American electorate – hence the embrace of Trump by not only NASCAR CEO Bill France, but several past and present NASCAR drivers yesterday:


NASCAR is a huge business. Now in its 68th year, NASCAR's "top ten teams are now worth an average $148 million and generated nearly $1 billion in combined revenue last season," Forbes reported last month.

But will the fact that Trump's message, as The New York Times reported Monday, "resonates with white supremacists," force NASCAR's top sponsors to pull out of racing – or, at least, pull out of NASCAR?


It should.

Can top international brands afford to be linked to a political campaign steeped in fascism and white supremacy? Brands like 3M, Coca-Cola, Coors Light, Ford, Goodyear, HP, M&Ms, Mobil1, Nabisco, Nationwide, Sherwin Williams, SiriusXM, Sprint, Sunoco, Toyota, VISA, and XFinity – to name a few? Above and below, the full list of NASCAR official sponsors.


One top NASCAR sponsor has already voiced upset.

"Camping World CEO Marcus Lemonis, a Lebanese-born entrepreneur who stars in the television reality show 'The Profit,' wrote a letter to NASCAR last summer that neither he nor any of his employees would attend the banquet of the series he sponsors -- the Camping World Truck Series -- if it was held at the Trump National Doral Miami resort because of Trump's comments about immigrants. NASCAR relocated the banquet," ESPN reported late Monday night.

Lemonis on Monday aired his upset via Twitter:

Immediately upon hearing news of the NASCAR endorsement of Trump, concerns were being voiced on social media:



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Image, top: Screenshot via YouTube