Why This Was Probably The Best Super Bowl Ad This Year

Always had the best Superbowl ad, and to their credit, it wasn’t even made for the Super Bowl.

Always, makers of feminine hygiene products, began their “Like A Girl” campaign last year, with the first ads running in June. It celebrates women, especially young women, and takes stereotypes and anti-women mindsets head on. A powerful 60-second spot ran during Super Bowl Sunday. The series was created by documentary filmmaker Lauren Greenfield, who is nominated for a Directors Guild of America Award for the commercial.

“We feel so strongly about this, that we’re now taking this message to a bigger stage, the Super Bowl, so even more people can join us to champion girls’ confidence and change the meaning of ‘like a girl’ from an insult into something positive and amazing,” Fama Francisco, vice president of Global Always says.

And they have every right to feel strongly about the ad.

When – and why – did doing something “like a girl” become a bad thing?

AdWeek labeled Procter & Gamble’s Always ad “the game’s creative high point,” but it is more than that. The Washington Post calls it “a PSA for all of womankind.”

Watch an extended version:

 

Image: Screenshot via YouTube