Always had the best Superbowl ad, and to their credit, it wasn’t even made for the Super Bowl.
Always, makers of feminine hygiene products, began their “Like A Girl” campaign last year, with the first ads running in June. It celebrates women, especially young women, and takes stereotypes and anti-women mindsets head on. A powerful 60-second spot ran during Super Bowl Sunday. The series was created by documentary filmmaker Lauren Greenfield, who is nominated for a Directors Guild of America Award for the commercial.
“We feel so strongly about this, that we’re now taking this message to a bigger stage, the Super Bowl, so even more people can join us to champion girls’ confidence and change the meaning of ‘like a girl’ from an insult into something positive and amazing,” Fama Francisco, vice president of Global Always says.
And they have every right to feel strongly about the ad.
When – and why – did doing something “like a girl” become a bad thing?
AdWeek labeled Procter & Gamble’s Always ad “the game’s creative high point,” but it is more than that. The Washington Post calls it “a PSA for all of womankind.”
Watch an extended version:
Â
Image: Screenshot via YouTube
Â