Everything Apple does it does big, and the world’s most respected company’s support of its employees at this year’s San Francisco Pride was no exception.Â
Since taking over as CEO of Apple, Tim Cook has routinely been ranked “the most powerful gay man in corporate America,” including by Out Magazine’s Power 50 list — which may be ironic since he has never publicly stated he’s gay. Regardless, Cook has been standing up for the LGBT community more frequently, including sending tweets to congress to pass ENDA:
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I applaud @WhiteHouse decision to ban #LGBT discrimination at fed contractors. House must act on #ENDA. A matter of basic human dignity.
— Tim Cook (@tim_cook) June 17, 2014
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The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA. @SpeakerBoehner @GOPLeader @NancyPelosi @WhipHoyer
— Tim Cook (@tim_cook) April 11, 2014
After San Francisco Pride, Cook proudly tweeted this photo of his employees — 5000 of them –marching in the parade:
Congrats to 5000 Apple employees/families who attended today’s Pride parade.Inclusion inspires innovation.#applepride pic.twitter.com/4DncX8F6fO
— Tim Cook (@tim_cook) June 29, 2014
But that image apparently didn’t do justice to their efforts, or Apple’s. The world’s richest and most respected corporation produced a video of the lengths it went to, including providing tees with a rainbow-bordered Apple logo, silver bikes affixed with pride flags, and thousands of pride flags. 5000 employees from all around the world marched, and one really cute dog:
MacRumors notes that “Apple CEO Tim Cook attended the event and walked alongside Apple’s Environment Director Lisa Jackson and thousands of other Apple employees. Employees wore special T-shirts for the event and handed out iTunes gift cards good for a free song download.”
Coldplay’s “A Sky Full of Stars” was chosen to play in the background, and Cook appears for a brief moment in the video:
“Inclusion inspires innovation” the video says.Â
It obviously does.
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Watch this beautiful video: