Burger King unveiled its “Proud Whopper” at the San Francisco Pride Parade this weekend. Today the released the video of consumers reactions. Watch — this will make you feel great!
Forty years ago, Burger King introduced America to a new concept and a new marketing slogan: “Have it your way.” In May, the $2 billion international fast food giant told Americans that having it their way was out, and rolled out a new slogan: “Be your way.” A press statement said Americans “can and should live how they want anytime. It’s ok to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
The “Be your way” marketing concept seems to have been fully embraced, as Burger King this weekend unveiled its Proud Whopper and challenged people to figure it out — while on camera.
UPDATE: ‘As A Straight Christian American…’ – BK’s ‘Proud Whopper’ Just Too Much for Homophobes
Take a look — and watch all the way to the end!
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