54% (up from 51% in march of 2008,) of gay men and lesbians read blogs, compared to 40% of heterosexuals.
“When it comes to the types of blogs popular with Americans, the survey also found 36% of gay and lesbian adults read news and current issue blogs, compared to 25% of heterosexual adults. A quarter (25%) of gay and lesbian adults also read entertainment and pop culture blogs, compared to 16% of heterosexuals. Considering the global and media attention focused on American politics and the Obama presidency, 22% of gay and lesbian adults also read political blogs, compared to just 14% of heterosexual adults. Confirming their sustained strong connection with travel news and opportunities, 16% of gay and lesbian respondents report reading travel blogs, compared to 8% of heterosexual respondents.
“Not surprising, over one third (35%) of all lesbian and gay male adults report they read blogs specifically tailored for gay and lesbian news and interests. More than half (53%) of these readers also say they visit gay and lesbian blogs weekly, and one in five (19%) do so daily. Michael Rogers, veteran gay blogger and media activist reported that these findings mirror his experience: “My own work tells me gay men and lesbians have tremendous need and appetite for authentic gay news and information, and they want it fast. As director of the National Blogger and Citizen Journalist Initiative, I work with scores of bloggers to enhance skills, improve delivery and content and grow connections with a very receptive lesbian, gay, bisexual and transgender audience across the U.S.”
So, is it safe to say gay men and lesbians are better-read and informed than our straight counterparts? I’ll let you decide!
For my fellow Twitter friends, you’ll be interested to know that 29% of gays and lesbians belong to Twitter, while only 15% of heterosexuals do.
Congratulations, fellow gay and lesbian blog readers and writers!
I trust you’ll be back here more often?…
(Yes, you can follow me on Twitter!)