One Million Moms has a new target — Skittles. The candy brand owned by Wrigley, a division of Mars, whose tagline, since 1994, has been, “taste the rainbow,” is being accused of promoting bestiality because of a highly-popular ad the brand is running, which shows a woman kissing a walrus. The idea is that what you see on the outside isn’t always what’s on the inside — something One Million Moms has demonstrated they are unable to comprehend.
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In “Disgusting Skittles Ad,” One Million Moms, the low-cost email harvesting and fundraising arm of the American Family Association, an anti-gay hate group, states:
We are not sure of Skittles’ thought process behind their new ad, but if they are attempting to offend customers, they have succeeded. Skittles’ newest “Walrus” commercial includes a teen girl making out with a walrus. The two are on a sofa in an apartment kissing on the mouth when her shocked roommate walks in on them. Parents find this type of advertising inappropriate and unnecessary. Does Skittles’ have our children’s best interest in mind? Skittles candies are for all ages, but their target market is children.
Skittles Marketing Team may have thought this was humorous, but not only is it disgusting, it is taking lightly the act of bestiality. Let Skittles know their new ad is irresponsible.
TAKE ACTION
Please send an email letter to Skittles (owned by Wrigley Co. and now a part of Mars, Inc.) regarding their new “Walrus” commercial and ask that they pull this offensive commercial immediately.
Of course, One Million Moms proves once again its more concerned with marketing their own brand than by actually having any real impact on the issues it claims are evil. The Skittles commercial is more than a month old, and. The Daily Mail notes three weeks ago:
John Nolte, an editor for the conservative news site breitbart.com says the ad is part of a broader attempt by liberals to remove the stigma of bestiality.
‘You can laugh and say it’s just a joke, but through a war of inches, Hollywood continues its assault to define deviancy down and to normalize destructive behavior. Humor is an excellent way to get us used to and to take the shock value out of something hideous and immoral,’ he writes.
While it’s unknown how many moms One Million Moms actually has, their Facebook page is approaching 50,000 “likes.”
One Million Moms and other anti-gay and supposedly “pro-family” groups’ boycotts have had little negative effect and mostly, overwhelmingly positive affect on the corporations they target.
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