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Watch: Ellen’s JC Penney Ad That Spawned A Boycott. No, Seriously.

by David Badash on February 27, 2012

in Bigotry Watch,Celebrities,Discrimination,News

Post image for Watch: Ellen’s JC Penney Ad That Spawned A Boycott. No, Seriously.

Last night at the Oscars, JC Penney debuted the Ellen DeGeneres commercials the right wing freaks are up in arms about. Apparently, this is worthy of a boycott by a few folks claiming to be “One Million Moms.” In fact, they don’t have one million moms, (and just a few thousand on Facebook,) at least no where we could find. “One Million Moms” is actually an email harvesting arm of the American Family Association (AFA).

Oh, yeah, by the way, they’re boycotting because Ellen is a lesbian. Yes, that is the only reason. In fact, others have weighed in, like Fox News contributor Sandy Rios who says that America’s embrace of Ellen DeGeneres will bring “the complete eradication of the traditional family,” and Bryan Fischer who says JC Penney will now be responsible for more women getting breast cancer because they hired Ellen DeGeneres as their new spokesperson.

No, seriously.

Fortunately, the Ellen boycott backfired, spawning buying days at JC Penneys around the nation, and a GLAAD campaign called Stand Up For Ellen. By hiring Ellen as their new spokesperson, JC Penney not only got someone whom America loves, but tons of free advertising. Perhaps they should send the AFA a gift card?

Here’s my favorite of last night’s ads:

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{ 3 comments }

wyocowboy62 February 27, 2012 at 10:42 pm

yes a gift card would be very apropriate…also could they send one my way???? lmfao

psuedok February 28, 2012 at 2:29 am

I think the exposure that JC Penny got from the whole 'One Million Moms" debacle will help their bottom line more than any ad.
Badge Society LGBT Forum

richie_d_holmie October 24, 2012 at 4:26 pm

This looks like a master class in the after-effects of an ad (especially if it has some pretty controversial people involved). I'm betting the small advertising agencies had taken up notes of the "debacle" already, and are already formulating near-similar ads.

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