stats for wordpress

Are you on Facebook?

Would you please click "like" in the box to your right, or

Visit us on Facebook!

This Beautiful Honey Maid Graham Cracker ‘Wholesome’ Ad Includes A Same-Sex Family

by David Badash on March 10, 2014

in News

Post image for This Beautiful Honey Maid Graham Cracker ‘Wholesome’ Ad Includes A Same-Sex Family

Honey Maid graham crackers are manufactured by the little food giant that used to be known as Kraft. Last year, the corporation changed its name to Mondelēz International (NASDAQ:MDLZ). The $35 billion international company that was started 90 years ago just released a new ad campaign for Honey Maid that focuses on the idea of “wholesome.”

“No matter how things change, what makes us wholesome never will,”the ad’s voice-over says.

The ad features “what the brand describes as ‘real-life stories,’ including Jason and Tim, a couple raising two sons,” Ad Age reports. Honey Maid “debuted the campaign today on TV shows including ABC’s ‘The View.’”

“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” Gary Osifchin, senior marketing director for biscuits at Mondelez, said in a statement. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”

honey maid

A press release details all the people in the ad:

Among the real-life stories featured in the campaign include Joey, a punk-rock musician and his wife Terry, who bond while cooking with their daughter, Moxie; when mom is done tutoring and dad gets home from touring the world with his band, all three enjoy one of their favorite family treats, graham crackers with a thin layer of icing. Another family is that of Jason and Tim, who are raising their two sons in a same-sex household and love playing board games and enjoying a night relaxing together on their family heirloom swing. A third, RJ, is a single father who is featured with his son Travie, who make every Friday “Sweet Friday” with a movie and ‘Cracker Stackers.’

honey maid2

Ad Age notes that “the campaign hasn’t generated a ton of feedback yet. But most of the reviews appear to be positive so far.”

Same-sex couples raising a family are begin portrayed as wholesome? Cue the religious right outrage, One Million Moms, the Family Research Council, the American Family Association, Bryan Fischer, and all the holier-than-thou troops in 5, 4, 3…

Watch the ad:


Hat tip: Timothy Kincaid at Box Turtle Bulletin

Related Posts Plugin for WordPress, Blogger...


We invite you to sign up for our new mailing list, and subscribe to The New Civil Rights Movement via email or RSS.

Also, please like us on Facebook, and follow us on Twitter!


BJLincoln March 10, 2014 at 7:52 pm

That was great! They had a little of every kind of family! I'm sure we will hear about the gay couple but there will be those who will not like the mixed race couple. Look what happened when Cheerio's put out that cute commercial with a mixed family.

Since59 March 11, 2014 at 12:50 pm

Queue the six angry white guys that make up the One Million Moms in three, two, one…

dakotahgeo March 21, 2014 at 2:44 am

How do these AFA, FRC, FotF, et all, bast**ds even have the nerve to show their faces in public or comment on anything Christian in this world? They don't come close to being Christian!

Meri70 March 21, 2014 at 6:28 am

I think the 1 million moms just need to get some. maybe their 1 million husbands, just are not giving it to them. but they need it to calm down their uptightness

Comments on this entry are closed.

Previous post:

Next post: