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One Million Moms: ‘GAP Should Learn From JCP Mistakes.’ (GAP: We Just Did)

by David Badash on May 18, 2012

in Bigotry Watch,Discrimination,News

Post image for One Million Moms: ‘GAP Should Learn From JCP Mistakes.’ (GAP: We Just Did)

One Million Moms, the anti-gay group that propelled shoppers into JC Penney with its boycott of JC Penney for hiring Ellen DeGeneres, is now attacking GAP for an advertising series featuring Broadway’s “Book Of Mormon” actor Rory O’Malley and his boyfriend Gerold Schroeder. No doubt GAP is praying for the One Million Moms effect. LGBT shoppers and our allies actually formed shopping days and shopping flash mobs that drove thousands of buyers into JC Penney.

“In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship,” the One Million Moms website says, ignorantly ignoring the fact that the “two homosexual men” are a famous actor — who is also an LGBT activist — and his boyfriend.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.

 So, when Christians say they don’t impose their world view on anyone, remember this.

Ridiculously, One Million Moms, who actually have a mere 47,035 Facebook fans, are taking credit for losses at JC Penney. JC Penney attributes its first quarter losses to “the Company’s continuing efforts to reduce inventory levels to align with its new strategy, restructuring and management transition charges and non-cash qualified pension expense,” but the American Family Association, the certified anti-gay hate group that uses One Million Moms as its email list builder and low-cost fundraising arm, never lets facts get in the way.

“Sales have dramatically dropped since JC Penney’s showed their ‘bold new marketing strategy’ included pushing a lesbian spokesperson and same-sex couples in their advertising,” the One Million Moms site reads. In reality, JC Penney’s new marketing strategy lowered prices dramatically while ending markdowns and sales.

“JC Penney’s current marketing plan has done incalculable amounts of damage to this once family-friendly store,” One Million Moms continues. “If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.”

Ellen DeGeneres, the “lesbian spokesperson,” is the most popular entertainer and personality in America, and has several million fans on Facebook, well over nine million followers on Twitter, and is seen in millions of homes throughout America and around the world every day.

“Hopefully JC Penney’s (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.,” One Million Moms says, but what they don’t say is that they do. Their boycott drove shoppers — many first-time shoppers — into the store.

LGBT people and our allies organized JC Penney shopping days across the country to show support for Ellen.

Images via Facebook: top, bottom.


One Million Moms Attacks Toys R Us: Remove Gay Archie Comic Books

Watch: Ellen’s JC Penney Ad That Spawned A Boycott. No, Seriously.

JC Penney Responsible For More Women Getting Breast Cancer Says Fischer

Ellen: One Million Moms Are Wrong To Demand My Firing Because I’m Gay

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gaygirlrev May 18, 2012 at 8:06 pm

See Open Letter to One Million Moms:

bgryphon May 18, 2012 at 8:22 pm

The published email for GAP's CEO is which probably is filtered and goes to a customer care team- but still a way to send a message of support.

Or should you wish to feed your inner brat you can follow the link (in the post) to the OMM website and click on the "send your letter now" – change their default text to a message of thanks, and it will get through. I have already received the auto-responder from GAP acknowledging receipt of my message.

And feel free to send the following tweet:
RT @bgryphon Shout out to @Gap for their LA billboard (BE BRIGHT- BE ONE) with gay couple sharing a single t-shirt. #lgbt #pride

Chester I Olson September 24, 2012 at 1:14 am

It is sad that discrimination between the LGBT still exists. As someone who works in a business signs perth, I can say that I like the controversial strategy and it's a sad reality that sales went down because of that.

DarthEVaderCheney December 1, 2012 at 12:24 am

If a person really wants to boost sales, just boycott a product! Let's see… Ford, Disney, Proctor & Gamble, jcp… now GAP?? AFA just made these corporations a heck of a lot richer, thank you very much! One Million Idiots, my foot!

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