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One Million Moms Attacks Toys R Us: Remove Gay Archie Comic Books

by David Badash on February 28, 2012

in Bigotry Watch,Celebrities,Discrimination,Marriage,News

Post image for One Million Moms Attacks Toys R Us: Remove Gay Archie Comic Books

One Million Moms, who in reality constitute a few thousand desperate housewives, has now turned its attention to the Toys R Us toy store chain, demanding they remove from their stores the Archie comic books that feature gay character Kevin Keller, who first appeared two years ago, and show on the cover his wedding — to a man!

Brian Tashman at Right Wing Watch says One Million Moms is telling the retail chain that it “demands that Toys R Us ‘remove all the same-sex ‘Just Married – Archie’ comic books immediately from your shelves’ before children are ‘exposed to same-sex marriage.’ The One Million Moms sample letter to the company ends with the line, ‘My decision to shop in your stores depends on it’:

Select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. The front cover reads “Just Married” with two men marrying and one is wearing a service uniform. This comic book is being sold in select stores across the country. One example is the Queensbury, NY location in the upstate New York area.

As a mother and a member of, I am extremely disappointed to learn that select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads “Just Married” with two men marrying, one wearing a service uniform.

I am aware that Toys ‘R’ Us employees do not actually set up the displays; they leave this up to the vendor. Your company should be aware of the merchandise being sold in your stores nonetheless. These comic books are displayed at the front checkout counters so they are highly visible to employees, managers, customers and children.

Unfortunately, children are now being exposed to same-sex marriage in your toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys ‘R’ Us should be more responsible in the products they carry.

Please remove all the same-sex “Just Married – Archie” comic books immediately from your shelves. My decision to shop in your stores depends on it.

I look forward to hearing from you regarding my concern.

Seriously, will One Million Moms never learn? They just sent the price of that Archie comic book through the roof, just like they gave JC Penney millions in free advertising after their failed boycott of the retailer, who just hired Ellen DeGeneres as their new spokesperson. DeGeneres is a lesbian, and One Million Moms threatened JC Penney with a boycott just because Degeneres is a lesbian.

By the way, the “One Million Moms” project is a militant, Internet-based group that claims as its goal to “stop the exploitation of children” by the media. Despite the fact that it has never been able to prove it has anywhere near one million moms, ”One Million Moms,” along with “One Million Dads” masquerade as “watchdogs” but in reality are exceptionally low-cost email collectors and fundraisers for their parent, the SPLC-certified anti-gay hate group, American Family Association, which is also home to virulently bigoted homophobe Bryan Fischer.

The Huffington Post last year gave some background on the Archie gay character storyline:

The January issue’s cover illustration shows Kevin Keller, Riverdale’s first openly gay character who is also an active U.S. military officer, tying the knot with his African-American partner, Clay Walker.ComicsAlliancereported in October that the story of the couple’s meeting, said to take place in a military hospital, “obviously deals with ['Don't Ask, Don't Tell'] but it doesn’t spell it out for the reader,” and may be revealed in flashback, according to Archie Comics CEO Jon Goldwater.

When the miniseries was announced in 2010, author Dan Parent told the Associated Press, “The world of Riverdale has to reflect contemporary culture and to show it is an accepting, diverse place. And that’s why Kevin is important, to show that everybody is welcome in this all-American town we’ve embraced for over 70 years.” Parent was nominated for a GLAAD Media Award for creating the character.


Watch: Ellen’s JC Penney Ad That Spawned A Boycott. No, Seriously.

Fox Contributor: Ellen DeGeneres Will Bring “Complete Eradication Of The Traditional Family”

JC Penney Responsible For More Women Getting Breast Cancer Says Fischer

Ellen: One Million Moms Are Wrong To Demand My Firing Because I’m Gay

Comically, ‘Open Homosexual’ Ellen DeGeneres Attacked By “One Million Moms”

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rholt0 February 28, 2012 at 12:58 pm

I've subscribed to the onemillionmom mailing list (no monetary donation required), and use their e-mail system to send my own letter of gratitude or support for companies to stand up against these bully "moms". Hopefully, this helps counter act their message of hate and bigotry.

diatribesandovations March 1, 2012 at 11:45 am

That's a good idea … unless they're counting you as one of their million.

labman57 February 28, 2012 at 6:07 pm

Their message: “How dare you undermine our efforts to instill homophobic hatred and intolerance in our children!”

DonsterNYC March 1, 2012 at 2:09 am

Don't forget that if enough individuals go to the Toys R Us website, click on contact us and then follow the prompts to leave a general message, it really makes a difference. Just tell them three things: 1) Thank you for ignoring the hate and bigotry by continuing to sell the comic. 2) Tell them that the hate group is only made up of a few thousand people. 3) Remind them that LGBT people spend a ton of there money buying toys for every child in there extended family.

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