Does Tide really have a problem with gender variance? In this new Tide TV commercial, Tide profiles a mother, dressed in pink, who laments her young daughter wearing a hoodie, camouflage, and cargo shorts.
Really, Tide? What’s wrong with girls wearing camouflage and cargo shorts?
When FOX News, Dr. Keith Ablow, the Culture And Media Institute, and others attacked J. Crew CEO Jenna Lyons for painting her son’s toenails pink — as he wanted — The New Civil Rights Movement was one of the first to call them out on it. And here we are again, calling out Tide for their poor handling and poor attempt at humor, belittling and bullying all the young children who don’t conform to the stereotypical behavior of being a girl or a boy, and telling their parents, “it’s OK” to be uncomfortable with your kids being who they are.
“Find the Tide that’s right for you,” the commercials says at the end. Really? How about, “let your kids be who they are!” That would have been better.
Oh, Tode could have taken this idea and really made a difference.
I guess they’ve locked in the Values Voters crowd.
Good job, Tide.
So, what do you think?
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