stats for wordpress

Are you on Facebook?

Would you please click "like" in the box to your right, or

Visit us on Facebook!

General Mills’ Employees Serve Refreshments to Anti-Marriage Equality Protesters

by Jean Ann Esselink on June 28, 2012

in Jean Ann Esselink,Marriage,News

Post image for General Mills’ Employees Serve Refreshments to Anti-Marriage Equality Protesters

General Mills, one of America’s leading corporations is taking a progressive and socially responsible stand by opposing a ban on marriage equality in the State of Minnesota, which will be on a ballot measure before voters in the November elections

A group calling itself Minnesota for Marriage, widely believed to be a surrogate of the rabidly anti-marriage equality National Organization for Marriage (NOM), held the first of what it hopes will be a week of “Dump General Mills” rallies nationwide Tuesday. About 70 protesters gathered across from the Fortune 500 Company’s Golden Valley, Minnesota headquarters over the lunch hour, holding homemade signs urging anti-gay sympathizers to drop off unopened boxes of cereal or other General Mills products which will be donated to charity.

The General Mills Corporation  is opposed to banning same-sex marriage which has been placed on the  electoral ballot as a referendum for voters in November.

Employees of General Mills responded to protesters by offering them coffee or ice water with slices of lemon.” There would have been cookies too, except the protesters said they’d accept them only to add to the smattering of “dumped” food they had collected. It’s the neighborly thing to do,” Tom Forsythe spokesman for General Mills explained the unexpected hospitality. “I was raised as a Minnesotan, and when people drop by your house, you put on coffee, so that’s what we did.”

Brian Brown, spokesman for Minnesota for Marriage took a decidedly different tone, saying in statement that can certainly be described as overblown: “Now, rather than seeing the flowing ‘G’ trademark as a symbol of General Mills, consumers across the world will equate that symbol with gay marriage.” After the rally NOM announced they would launch a nationwide boycott and introduced their new website––erasing any doubt about who is pulling the strings behind Minnesota for Marriage’s campaign.

General Mills CEO Ken Powell brought down the wrath of NOM earlier this month when he announced the company’s opposition of the Minnesota marriage inequality amendment. Powell backed his words with a $10,000 check to Minnesotans United For All Families, a group leading the fight to defeat the amendment. Although a few pro-General Mills supporters showed up independently at Tuesday’s protest, Minnesotans for All Families chose not to stage a counter protest. Instead, the group collected 7000 signatures to a letter thanking General Mills for their support.

Many business savvy observers feel it is in General Mills’ self-interest to oppose the Minnesota marriage inequality amendment. Such laws have been shown to hurt business’ ability to recruit talented employees, who, even if they aren’t gay themselves, prefer to live in more tolerant, diverse communities. General Mills spokesman Tom Forsythe seemed to echo that sentiment in a statement to the press:   “As a Minnesota-based company, we believe it is important for Minnesota to be viewed as inclusive and welcoming as well,” adding “General Mills has worked to create an inclusive culture for our employees for decades.”

General Mills is one of the world’s leading food companies and produces ready to eat cereals, including Wheaties and Cheerios, Yoplait yogurt, Pillsbury cookies, Green Giant vegetables and Haagen Dazs ice cream, among many other all-American foods.


Jean Ann Esselink is straight friend to the gay community. Proud and loud Liberal. Closet writer of political fiction. Black sheep agnostic Democrat from a conservative Catholic family. Living in Northern Oakland County Michigan with Puck the Wonder Beagle.

Related Posts Plugin for WordPress, Blogger...


We invite you to sign up for our new mailing list, and subscribe to The New Civil Rights Movement via email or RSS.

Also, please like us on Facebook, and follow us on Twitter!


Str8Grandmother June 28, 2012 at 3:16 pm

Hey did you read the story on Good As You that there is hidden text on the Dump General Mills website that sends a copy of every signature to Cardinal Wuerl?

BearFlagCitizen June 28, 2012 at 7:09 pm

I would *LOVE* to see them actually carry through and boycott every company and product that affirms equality. They'd all be naked, living in caves and eating Chik-Fil-A.

dvelco June 29, 2012 at 2:59 pm

Thanks for this article and your reporting. I just booked marked you as a new source as I curate global LGBT news & resources and group moderator.  What you do is appreciated.

I posted it to my LGBT Group on LinkedIn to spur members to read your article and to make comment. I also scooped it at Scoop.It on my LGBT Times news mashup.

Link to group >>

All LGBT+ and community allies…. please come join me and 14,000 of your soon to be great friends on LinkedIn. The member base represents 80% of the world's countries. As well as the down stream in my LInkedIn personal connections that reach over 22 million potential live stream viewers.

It is strictly professional office friendly dialog, posting and profiles / profile images. I've been told by many that it may well be one of the best run / managed groups on LinkedIn. It even has several LinkedIn top executives as members.

You can be as out or private as you like and I provide instructions on how to set those preferences (In the Manager's Choice area).

It's core value is – Visibility can lead to awareness which can lead to equality. Come stand with us and increase our visibility on the globe's largest professional networking site. Be a professional who just happens to be LGBT – or a welcomed community ally.

kai592 June 29, 2012 at 4:53 pm

I gave the "dump general mills" a bad rating on WOT.
People are just hateful idiots that need to seriously grow the heck up and atlest tolerate other's differences.

ky6jzze July 20, 2013 at 4:04 pm

People are just hateful idiots that need to seriously grow the heck up and atlest tolerate other's differences.
Good thought

Comments on this entry are closed.

{ 4 trackbacks }

Previous post:

Next post: