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General Mills Chooses Lucky Charms To Celebrate Pride Month

by Jean Ann Esselink on June 6, 2014

in Actions,Jean Ann Esselink,News

Post image for General Mills Chooses Lucky Charms To Celebrate Pride Month

“Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Hourglasses, Rainbows, and Tasty Red Balloons.” Lucky Charms is celebrating Pride Month.

General Mills has decided to use its iconic cereal, Lucky Charms, to join in the Pride Month celebration. They have created the Twitter hashtag #LuckyToBe, and are asking Lucky Charms lovers to tweet how their own identity makes them feel lucky.

GLAAD has joined in promoting the hashtag, with Vice President of Communications and Programs Rich Ferraro praising the Fortune 500 Company for the decision to join in the LGBT celebration:

“Lucky Charms has always been known as a family brand and it’s only natural that they have chosen to celebrate all families. This campaign is another sign that advertising is on its way out of the closet, with companies finding that it’s a smart business decision to stand with LGBT people and the majority of Americans who support our community.”

General Mills, based in Golden Valley, Minnesota was picketed in 2012 by the anti-gay group, Minnesota for Marriagebecause the company publicly opposed a ban on same-sex marriage.

This is the second year the company has publicly celebrated Pride Month. According to a General Mills’  spokesman, last year’s #LuckyToBe campaign inspired more than 3 million Tumblr posts and 2 million Facebook likes from people across the country.  

Using the magical rainbow cereal Lucky Charms seems a really good fit.

Here’s the company’s promotional video announcing #LuckyToBe:



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A previous edition of this post incorrectly identified this as the first time General Mills celebrated Pride month.

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Since59 June 6, 2014 at 12:42 pm

Oh my, the half-dozen angry white guys that make up the One Million Moms will not be too happy about this.


russellsvocation June 6, 2014 at 11:48 pm

I was going to say something about the (not quite) OMM… you said it SO much better.

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