“Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Hourglasses, Rainbows, and Tasty Red Balloons.” Lucky Charms is celebrating Pride Month.
General Mills has decided to use its iconic cereal, Lucky Charms, to join in the Pride Month celebration. They have created the Twitter hashtag #LuckyToBe, and are asking Lucky Charms lovers to tweet how their own identity makes them feel lucky.
GLAAD has joined in promoting the hashtag, with Vice President of Communications and Programs Rich Ferraro praising the Fortune 500 Company for the decision to join in the LGBT celebration:
“Lucky Charms has always been known as a family brand and it’s only natural that they have chosen to celebrate all families. This campaign is another sign that advertising is on its way out of the closet, with companies finding that it’s a smart business decision to stand with LGBT people and the majority of Americans who support our community.”
This is the second year the company has publicly celebrated Pride Month. According to a General Mills’ spokesman, last year’s #LuckyToBe campaign inspired more than 3 million Tumblr posts and 2 million Facebook likes from people across the country.
Using the magical rainbow cereal Lucky Charms seems a really good fit.
Here’s the company’s promotional video announcing #LuckyToBe:
A previous edition of this post incorrectly identified this as the first time General Mills celebrated Pride month.
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