America's Obsession With the Trump Travesty Is a Self-Fulfilling Prophesy
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"Over the course of the campaign, he has earned close to $2 billion worth of media attention, about twice the all-in price of the most expensive presidential campaigns in history. It is also twice the estimated $746 million that Hillary Clinton, the next best at earning media, took in. Senator Bernie Sanders has earned more media than any of the Republicans except Mr. Trump," the Times reports.
Trump's free coverage earned him "$400 million worth of free media last month, about what John McCain spent on his entire 2008 presidential campaign."
Donald Trump is news, but not every word Trump utters deserves to make headlines.
The worst offenders are the cable networks (like MSNBC) who insist on airing his rallies and speeches live, as "Breaking News," when it's not breaking news, it's the same stump speech he's been giving for weeks or even months.
Unfortunately, the Times didn't rank the worst offenders.
Some responses via Twitter:
Trump can't pass gas w/out "BREAKING NEWS" AND 3 hours of media coverage and they wonder why he's popular— Jim S (@Streicher187) March 14, 2016
Donald Trump’s media coverage vs. his poll performance: pic.twitter.com/7UcRzJx9XX— Frank Luntz (@FrankLuntz) March 12, 2016
with all media coverage of Trump what happened to the equal time requirement ?— Lester wolff (@RepWolff) March 15, 2016
True: Trump gets tons of free media. Also true: There's no easy way to distinguish between legit coverage and fawning attention.— Josh Greenman (@joshgreenman) March 15, 2016