Coke’s New LGBTQ Inclusive Super Bowl Ad Is Probably Going to Really Enrage Some Conservatives
‘We All Have Different Looks and Loves, Likes and Dislikes, Too’
Coca-Cola’s new Super Bowl ad, “The Wonder of Us,” is a tribute to diversity, and especially honors LGBTQ people of different ages and races.
Which means it will likely enrage some conservatives – if they’re paying attention.
Coke made the “strategic choice…to celebrate the diversity” of a large Super Bowl audience for its new ad that airs during Sunday’s big event, Coca-Cola North America VPÂ Brynn Bardacke tells Ad Week.
The 60-second spot includes a same-sex couple and a non-binary person.
Variety says Coke’s ad “aims to inspire,” and it does that, too.
The voiceover is a poem written by a staffer at ad agency Wieden + Kennedy:
There’s a Coke for he, and she, and her, and me, and them. There’s a different Coke for all of us–– Especially one for him. No feet have wandered where you’ve walked, No eyes saw what you’ve seen. No one’s lived the life you live, No head has held your dreams. To act the same would be mundane— what a boring thing to do! That’s why there is just one me and a billion unique yous. We all have different looks and loves, likes and dislikes, too— But there’s a Coke for we and us, and there’s a Coke for you.
Watch:
https://www.youtube.com/watch?v=OPi9nTE70aA
Hat tip:Â The Advocate
Â
Enjoy this piece?
… then let us make a small request. The New Civil Rights Movement depends on readers like you to meet our ongoing expenses and continue producing quality progressive journalism. Three Silicon Valley giants consume 70 percent of all online advertising dollars, so we need your help to continue doing what we do.
NCRM is independent. You won’t find mainstream media bias here. From unflinching coverage of religious extremism, to spotlighting efforts to roll back our rights, NCRM continues to speak truth to power. America needs independent voices like NCRM to be sure no one is forgotten.
Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure NCRM remains independent long into the future. Support progressive journalism with a one-time contribution to NCRM, or click here to become a subscriber. Thank you. Click here to donate by check.