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Post image for NOM Boycott Damages Starbucks So Much They’re Opening 1500 New US Stores

NOM Boycott Damages Starbucks So Much They’re Opening 1500 New US Stores

by David Badash on December 5, 2012

in Bigotry Watch,Marriage,News

NOM, the National Organization For Marriage, has had a long-term plan to “Dump Starbuckssince 2007, and has been directly attacking the coffee retailing giant with a formal campaign since this year. In fact, on several occasions, NOM has declared victory over Starbucks (NASDAQ:SBUX), in large part because they’re unable to read stock data effectively.

WATCH: Starbucks Shareholders Slam Anti-Gay NOM Plant, Applaud Equality

Back in March, NOM launched “Dump Starbucks,” claiming, falsely, “On January 12th, 2012, Starbucks issued a memorandum declaring that same-sex marriage ‘is core to who we are and what we value as a company’.”

Of course, NOM twisted Starbucks’ words.

As The New Civil Rights Movement reported in March:

Here are Starbucks’ actual words, in a January letter to employees:

Starbucks is proud to join other leading Northwest employers in support of Washington State legislation recognizing marriage equality for same-sex couples. Starbucks strives to create a company culture that puts our partners first, and our company has a lengthy history of leading and supporting policies that promote equality and inclusion.

This important legislation is aligned with Starbucks business practices and upholds our belief in the equal treatment of partners. It is core to who we are and what we value as a company.

(Emphasis mine.)

In July, Jonathan Baker, director of the Corporate Fairness Project for NOM claimed their “Dump Starbucks” campaign was partly responsible for a $1.4 billion drop in Starbucks’ stock market value.

We analyzed the data to explain why Baker was so wrong.

And now, today, The New York Times reports, “the world’s biggest coffee company [is] planning to add at least 1,500 cafes in the U.S. over the next five years.”

In an interview ahead of its investor day, CEO Howard Schultz said the U.S. expansion plans are based “on the current strength of our business”

Just a few months ago, the company had predicted it would open just 1,000 new cafes in the country over the next five years.

NOM, who lost every marriage vote they entered into this year — including four historic marriage ballot initiatives — is seeing themsleves fade quickly into irrelevancy, and their secret donors, widely believed to be the Mormon Church and the Vatican, can continue to pour millions into the failed entity — or accept reality and give that money to the poor.



NOM’s Newest Lie: Starbucks Wants To Eliminate Traditional Marriage

NOM Moves Starbucks Boycott Into Countries That Kill Gays For Being Gay

NOM’s ‘Dump Starbucks’ Boycott Campaign A Tremendous Failure

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david0296 December 5, 2012 at 3:27 pm

You mean those (less than) 50,000 people (that never went to Starbucks in the first place) that boycotted the company, hasn't had any impact on Starbuck's business. I am shocked. Utterly, utterly shocked, I tells ya! …and here I was thinking that Starbuck's business model was catering to irrational ultra-religious elderly homophobic bigots that lie through their teeth to demonize gay people. Go figure.

BeerandOnion December 6, 2012 at 10:52 am

Why, if NOM represents Truth and Ethics and God, do they have to lie about everything, everything?

I don't go to Starbucks. I support a locally owned shop. But, everytime NOM attacks Starbucks, I stop in and get a coffee and a munchie.

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