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Remember That Beautiful ‘So God Made A Farmer’ Super Bowl Ad? Well…

by David Badash on February 5, 2013

in Immigration,News,Politics

Post image for Remember That Beautiful ‘So God Made A Farmer’ Super Bowl Ad? Well…

Sunday night’s Super Bowl broadcast included a beautiful ad, “So God Made A Farmer,” which featured a wonderful “poem” by the late conservative, Paul Harvey.

While I thought it was one of the absolute best ads Sunday night, I was disappointed because it shouldn’t have been for Dodge. It should have been for farmers. Or immigrants. Or American workers. Or it should, at the very least, should have been less obviously for the Dodge Ram brand of trucks. But that’s the artist in me.

The other glaring issue I had was the fact that the images, while beautiful, were not wholly accurate. America’s farms today are often worked not just by American farmers, but, as we all know, by immigrants — undocumented and otherwise.

So, Brave New Foundation decided to tweak the Dodge “So God Made A Farmer” ad. It’s not perfect, but it gets the message across beautifully.

As America enters into an overdue debate about immigration reform, let’s remember who is working hard, along with small farmers, to put our food into their hands, who then put our food into trucks and trains before it actually becomes our food.

By the way, Dodge is donating up to $1 million to the Future Farmers of America, based on how many YouTube views the ad gets.

That part I like.

Here’s the updated version, thanks to Brave New Foundation:

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{ 1 comment }

sjsmom83 February 5, 2013 at 6:32 pm

I wholeheartedly agree that agriculture in this country wouldn't be able to feed this nation and world without hardworking immigrants. That said, I am from a long line of farmers and ranchers (5th generation) and there are no immigrants in my family; besides the ones who long ago made their way to the East Coast on the Mayflower. So, I don't think "fixing" this ad really makes it more accurate. Regardless, it is one terrific ad that gives due credit to the men and women who put food on our tables. And my hat is off to Dodge Ram for sending that message and making their own product secondary.

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